Her Voice Blog

    #MsInterPReted - Behind the Data: Turning Market Research into Actionable Strategy

    Monday, Mar 8, 2021 Fletcher Team

    Topics:
    marketing, PR, kelly fletcher, #MsInterPReted, Women in PR, market research, data strategy, Catherine Porth, Catherine Porth Consulting

    #Ms. InterPReted Season 3: Memorable Moments

    Friday, Feb 12, 2021 Fletcher Team

    In the Season 3 Wrap-Up of the #MsInterPReted Podcast, Kelly Fletcher and Mary Beth West embark on a New Year in 2021 with a look back to highlights of recent guests:

    MINUTE 6:38 / Rod Cartwright, FRSA, FPRCA: Rod shared insights of the PRCA's COVID-19 Taskforce and his other insights on the state of the industry and how the PRCA is helping lead the way.

    MINUTE 12:26 / Tearsa Smith, Anchor / WATE-TV Ch. 6 Knoxville: Tearsa shared how community journalism and its coverage of race / equality / justice issues are so important for helping citizens know and understand the authentic, real experiences of all people, of all diverse backgrounds.

    MINUTE 20:00 / Kelly and Mary Beth talked about Mary Beth's struggle with PRSA (the U.S.-based PR industry association) and issues of how women who ask tough questions are treated... particularly in the face of being a bona fide Whistleblower of organizational wrongdoing.

    MINUTE 31:45 / Patricia Nash and Jennifer Evans: Patricia Nash Designs Founder / CEO Patricia Nash (on the podcast with her daughter, COO Jennifer Evans) gave candid commentary on what the COVID-19 pandemic has meant to her business, in navigating the crisis -- and what her definition of *nimble leadership* is all about.

    MINUTE 36:00 / Rax Lakhani, CMPRCA: Rax provided a razor-sharp analysis of the Diversity & Inclusion issue, from the international perspective, as head of the PRCA Diversity Network. His on-point, empathetic, pro-business approach advocated for important action steps all PR professionals should take, to make D&I a reality.

    MINUTE 39:00 / Sarah Merrell -- VP, Fletcher Marketing PR (and Instagram Social Media Influencer): Sarah talked about realities of media relations and influencer work in today's COVID environment, particularly with pressures faced right now by newsrooms.

    MINUTE 42:50 / Dr. Candace White: This chat invited Dr. White to share her well-studied observations and concerns about non-disclosures inherent to the digital communications / social media platform environment.

    Join Kelly and Mary Beth throughout 2021, with new episodes of #MsInterPReted to launch Season 4, upcoming!

    Topics:
    University of Tennessee, Social Media, public relations, podcast, Ms. Interpreted, #MsInterPReted, Women in PR, ethics, Rod Cartwright, Tearsa Smith, Patricia Nash, Candace White, Sarah Merrell, Rax Lakhani

    #MsInterPReted - Learning, Leading & Coping During Complex Times: Rod Cartwright

    Wednesday, Jul 22, 2020 Fletcher Team

    In this episode focused on learning, leading and coping in *The Year That is 2020 in the PR Profession*, Kelly and Mary Beth welcome Rod Cartwright, a London-based colleague and leader of Rod Cartwright Consulting, who also serves as Deputy Chair of the PRCA's Global COVID-19 Taskforce.

    Topics:
    PR, Communications, public relations, kelly fletcher, mary beth west, PRCA, Women in PR, COVID-19, Fletcher Marketing PR, COVID, Taskforce, Rod Cartwright

    #MsInterPReted Twitter Chat with @EllaMinty Recap

    Thursday, Jan 30, 2020 Fletcher Team

    On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.

    View the recap of our Q&A below:

    Topics:
    women in leadership, Fletcher, PR, podcast, #MsInterPReted, thought-leadership, Women in PR, PowerandInfluence, Twitter Chat

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates

    250x250 C - Blue Circle Outline@1x-FAC.png
    placeholder_200x200