In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.
How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data
Thursday, Oct 27, 2022
Kelly Fletcher
Topics:
PR,
Fletcher Marketing PR,
utilizing data
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