Her Voice Blog

    MsInterPReted: PR Predictions for 2023

    Wednesday, Nov 23, 2022 Fletcher Team

     

    Topics:
    Marketing to Women, PR, Trends, Ms. Interpreted, #MsInterPReted, Women in PR, Fletcher Marketing PR, Fletcher PR, Predictions

    How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

    Thursday, Oct 27, 2022 Kelly Fletcher

    In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.

    Topics:
    PR, Fletcher Marketing PR, utilizing data

    Should I Stay or Should I Go: What keeps employees

    Monday, Nov 22, 2021 Sarah Merrell

    As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.

    Topics:
    empowered women, PR, Communications, Burnout, workplace, Fletcher PR, Big Quit

    #MsInterPReted - *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    Tuesday, May 11, 2021 Fletcher Team

    It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.

    Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.

    Topics:
    PR, organization, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, strategy, planning, Fletcher Marketing PR, Fletcher PR, MsInterPReted podcast, strategic development, 2022

    #MsInterPReted - Leslie Beale: Women & Work in the Post-Pandemic

    Thursday, Apr 22, 2021 Fletcher Team

    Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.

    Topics:
    Women in the Workplace, Fletcher, marketing, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, MarketingToWomen, COVID-19, Fletcher Marketing PR, pandemic, MsInterPReted podcast, Leslie Beale

    #MsInterPReted - Brilliant Simplicity: How Mike Ragsdale Turned Florida's 30A into the Most Beach Happy Brand in America

    Wednesday, Apr 7, 2021 Fletcher Team

    Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.

    Topics:
    marketing content, Fletcher, Marketing to Women, marketing, PR, public relations strategies, public relations, podcast, kelly fletcher, Ms. Interpreted, #MsInterPReted, Fletcher Marketing PR, Fletcher PR, 30A, Brand Simplicity, Mike Ragsdale, 30A Brand, Brand Marketing, MsInterPReted podcast

    #MsInterPReted - Behind the Data: Turning Market Research into Actionable Strategy

    Monday, Mar 8, 2021 Fletcher Team

    Topics:
    marketing, PR, kelly fletcher, #MsInterPReted, Women in PR, market research, data strategy, Catherine Porth, Catherine Porth Consulting

    #MsInterPReted - Niche Influencers in Social Media:  Fletcher PR's Sarah Merrell

    Friday, Dec 18, 2020 Fletcher Team

    A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.

    Topics:
    marketing, PR, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, #MsInterPReted, Fletcher Marketing PR, women, motorcycling, motorcycles, motor sports, Sarah Merrell, Jud Merrell, niche influencers, motorsports, Merrell Racing, niche

    #MsInterPReted- Women Entrepreneurship and Voice: The Patricia Nash Story

    Thursday, Nov 5, 2020 Fletcher Team

    When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.

    Topics:
    Knoxville, business, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, Crisis, COVID, women, retail, Patricia Nash Designs, pandemic, Jennifer Evans, Patricia Nash, response

    #MsInterPReted - Rax Lakhani: PR, Diversity & the International Perspective

    Wednesday, Sep 23, 2020 Fletcher Team

    As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.

    Topics:
    PR, public relations, podcast, kelly fletcher, mary beth west, PR Diversity, #MsInterPReted, PRCA, ethics, Fletcher PR, PRCA Ethics Month, Rax, Lakhani, Power of PR, ethics month

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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