Her Voice Blog

    #MsInterPReted - *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    Tuesday, May 11, 2021 Fletcher Team

    It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.

    Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.

    Topics:
    PR, organization, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, strategy, planning, Fletcher Marketing PR, Fletcher PR, MsInterPReted podcast, strategic development, 2022

    #MsInterPReted - Coronavirus's Impact on Mental Wellness

    Wednesday, Apr 15, 2020 Fletcher Team

    Aside from the rush to discover a vaccine and a cure for COVID-19 – as well as to forge an economic recovery from the sudden stall of the global economy – one of the most pervasive topics in society today hinges on mental wellness and emotional well-being.

    Topics:
    business, Fletcher, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, plans, crisis communications, COVID-19, mental wellness, healthcare, psychology, psychological, mental health, wellbeing, care, support, APA, American Psychological Association

    #MsInterPReted - Coronavirus & the Community Hospital Impact

    Monday, Apr 6, 2020 Fletcher Team

    The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

    But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

    For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

    On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

    Topics:
    business, Fletcher, tennessee, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, crisis communications, COVID-19, Blount, community, Blount Memorial, Connie Huffman, healthcare, hospital, Blount Chamber, Don Heinemann

    #MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

    Tuesday, Mar 10, 2020 Fletcher Team

    As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.

    Topics:
    business, Fletcher, PR, Communications, public relations, #MsInterPReted, Crisis, planning, coronavirus, emergency, continuity, plans, training

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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