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In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

Topics:
#MsInterPReted

 

On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass. 

Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.  

Topics:
#MsInterPReted

Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

Topics:
PR, #MsInterPReted, business writing, Professional writing

Booth Andrews is an accomplished lawyer and entrepreneur who has also shared her powerful story and experience with stress, burnout and recovery. Along the way, she has served as an invaluable resource and help to those experiencing stress and burnout. 

Topics:
#MsInterPReted, Stress, mental health

Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

Topics:
PR, MarketingPR, #MsInterPReted, MsInterPReted podcast

Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.

Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT. 

Topics:
#MsInterPReted, MsInterPReted podcast, AI

 

Topics:
Marketing to Women, PR, Trends, Ms. Interpreted, #MsInterPReted, Women in PR, Fletcher Marketing PR, Fletcher PR, Predictions

Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.

Topics:
#MsInterPReted

Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field.

Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.

Topics:
#MsInterPReted

With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in on this episode of Ms. InterPReted

There seems to now be a high-level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.

Topics:
brand, #MsInterPReted, abortion