Her Voice Blog

    MsinterPReted: PR Trends to Leave in the Dust

    Tuesday, Nov 7, 2023 Allison Lester
    In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
    As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.

    Topics:
    #MsInterPReted

    MsinterPReted: Hyperlocal Journalism

    Friday, Oct 13, 2023 Allison Lester
     
    On this episode of MsinterPReted, we discuss hyperlocal journalism. This form of journalism focuses on reporting news and information at a very local level, typically targeting specific neighborhoods and communities. It emphasizes coverage of local events, issues, and stories that directly impact the immediate vicinity, including topics like local government, community events, business updates, neighborhood developments, and other hyper-specific news that may not receive attention from larger media outlets

    Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass

    Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.  

    Topics:
    #MsInterPReted

    Boost Professional Impact by Mastering the Art of Business Writing

    Wednesday, Jul 19, 2023 Fletcher Team

    Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

    Topics:
    PR, #MsInterPReted, business writing, Professional writing

    Handling Stress and Burnout in the Modern Workplace

    Friday, May 19, 2023 Fletcher Team
    Booth Andrews is an accomplished lawyer and entrepreneur who has also shared her powerful story and experience with stress, burnout and recovery. Along the way, she has served as an invaluable resource and help to those experiencing stress and burnout. 

    Topics:
    #MsInterPReted, Stress, mental health

    Eric Olsen: Navigating PR & Politics in the Era of Mistrust

    Thursday, Apr 13, 2023 Fletcher Team
    Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

    Topics:
    PR, MarketingPR, #MsInterPReted, MsInterPReted podcast

    Beyond the Hype: Examining the Real World Impacts of AI on PR

    Wednesday, Mar 22, 2023 Allison Lester

    Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.

    Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT. 

    Topics:
    #MsInterPReted, MsInterPReted podcast, AI

    MsInterPReted: PR Predictions for 2023

    Wednesday, Nov 23, 2022 Fletcher Team

     

    Topics:
    Marketing to Women, PR, Trends, Ms. Interpreted, #MsInterPReted, Women in PR, Fletcher Marketing PR, Fletcher PR, Predictions

    Sharon Fenster: Having the Courage to be an Ally

    Monday, Oct 17, 2022 Allison Lester

    Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.

    Topics:
    #MsInterPReted

    Robin Wilhoit: Journalism Ethics and the Changing Industry

    Wednesday, Sep 28, 2022 Allison Lester
    Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field.

    Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.

    Topics:
    #MsInterPReted

    Brand Stands on Roe v. Wade:  Crucial or Fatal?

    Tuesday, May 31, 2022 Mary Beth West, MPRCA

    With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in on this episode of Ms. InterPReted

    There seems to now be a high-level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.

    Topics:
    brand, #MsInterPReted, abortion

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    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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