As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.
MsinterPReted: PR Trends to Leave in the Dust
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.
Topics:
#MsInterPReted
MsinterPReted: Hyperlocal Journalism
Jesse Mayshark and Scott Barker are both former journalists who also worked on the public relations side and started a hyper-local news media outlet for the city of Knoxville, called Compass.
Jesse worked as a reporter and editor at the local and national level for 20 years before going into communication for Knoxville Mayor Madeline Rogero in 2011. Jesse worked as the editor of MetroPulse, Knoxville's last AltWeekly. He was a copy editor and freelance music writer for the New York Times, a reporter for the Knoxville News Sentinel and Mountain Press in Sevier County.
Topics:
#MsInterPReted
Boost Professional Impact by Mastering the Art of Business Writing
Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.
Topics:
PR,
#MsInterPReted,
business writing,
Professional writing
Handling Stress and Burnout in the Modern Workplace
Topics:
#MsInterPReted,
Stress,
mental health
Eric Olsen: Navigating PR & Politics in the Era of Mistrust
Topics:
PR,
MarketingPR,
#MsInterPReted,
MsInterPReted podcast
Beyond the Hype: Examining the Real World Impacts of AI on PR
Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.
Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT.
Topics:
#MsInterPReted,
MsInterPReted podcast,
AI
MsInterPReted: PR Predictions for 2023
Topics:
Marketing to Women,
PR,
Trends,
Ms. Interpreted,
#MsInterPReted,
Women in PR,
Fletcher Marketing PR,
Fletcher PR,
Predictions
Sharon Fenster: Having the Courage to be an Ally
Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.
Topics:
#MsInterPReted
Robin Wilhoit: Journalism Ethics and the Changing Industry
Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.
Topics:
#MsInterPReted
Brand Stands on Roe v. Wade: Crucial or Fatal?
With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in on this episode of Ms. InterPReted
There seems to now be a high-level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.
Topics:
brand,
#MsInterPReted,
abortion