Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Women in the Workplace, Fletcher, marketing, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, MarketingToWomen, COVID-19, Fletcher Marketing PR, pandemic, MsInterPReted podcast, Leslie Beale
#MsInterPReted - Brilliant Simplicity: How Mike Ragsdale Turned Florida's 30A into the Most Beach Happy Brand in America
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
marketing content, Fletcher, Marketing to Women, marketing, PR, public relations strategies, public relations, podcast, kelly fletcher, Ms. Interpreted, #MsInterPReted, Fletcher Marketing PR, Fletcher PR, 30A, Brand Simplicity, Mike Ragsdale, 30A Brand, Brand Marketing, MsInterPReted podcast
Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."
marketing, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, UK, Fletcher Marketing PR, Dolly Parton's Imagination Library, Nora Briggs, Marion Gillooly, books, literacy, Dolly Parton, Imagination Library, Sevier County, United Kingdom, reading, childhood literacy
marketing, PR, kelly fletcher, #MsInterPReted, Women in PR, market research, data strategy, Catherine Porth, Catherine Porth Consulting
A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.
marketing, PR, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, #MsInterPReted, Fletcher Marketing PR, women, motorcycling, motorcycles, motor sports, Sarah Merrell, Jud Merrell, niche influencers, motorsports, Merrell Racing, niche
It's Women's Equality Day (Aug. 26, 2020)! One-hundred years ago, women earned the right to vote in the U.S., by taking charge, stating their case, taking to the streets over decades, and pushing for the accountability of the vote.
As ratification of the 19th Amendment to the U.S. Constitution -- giving women the right to vote -- celebrates 100 years and included a significant role for East Tennessee (with one determined mother of a young Tennessee legislator), Kelly and Mary Beth mark the significance of Fletcher Marketing PR's East Tennessee roots, its focus on lending voice to the power of women, and just how much women still confront in seeking equality, 100 years later ... including in the Public Relations industry, which is female-dominated.
tennessee, marketing, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, equality, women, 19th Amendment, womens equality day, vote
Kelly and Mary Beth proudly welcome the powerful energy and insights of Tearsa Smith, Morning Anchor of WATE-TV Channel 6 News -- the ABC affiliate of Knoxville, Tennessee, to "Ms. InterPReted." Tearsa shares her experiences from the front lines of fielding, delivering and managing community news in the Year 2020, a time of massive global chaos at every level ... and how that chaos unfolds in a Middle-America market like East Tennessee, from COVID-19, to racial injustice and demonstrations, to the day-to-day roller-coaster of the newsroom with daily life.
marketing, PR, Communications, public relations, kelly fletcher, mary beth west, Fletcher PR, Women in journalism, Tearsa Smith, WATE-TV
How must strategic communicators use data effectively in their communications campaigns, advocacy work and in counsel to senior management?
Professor Ana Adi of Quadriga University in Berlin, Germany, delves into this topic, with a passion for making our work stronger through the power of the best information and insights.
gender, Fletcher, marketing, PR, public relations, kelly fletcher, mary beth west, #MsInterPReted, Berlin, womeninpr, data, Quadriga University, Ana Adi, research, metrics
#MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation.
Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council.
Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.
marketing, PR, public relations, #MsInterPReted, PRCA, PRethics, EthicsMatter, LynnPR, Shayoni Lynn, Wales, Cardiff, Nudge, ethics, UK, nudgetheory
With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.
Fletcher, marketing, marketing strategies, PR, public relations, podcast, Ms. Interpreted, PRethics, Season 1