In Episode 10 (Part 2 of 2) of this interview with PRCA Director General Francis Ingham, Francis explains the tough realities – and shocking repercussions – of taking a stand in the Bell-Pottinger ethics-violation case in 2017.
In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals.
Topics:
Fletcher,
public relations,
#MsInterPReted,
PRCA
Marcus Hall’s entrepreneurial journey can be described as anything but conventional. A visionary of his work and of his desired brand, Marcus worked for years developing Marc Nelson Denim into a widely known and respected name – not only in the Knoxville, Tennessee, area where he grew up, but also as an emerging nameplate in the fashion industry. But then it all came crashing down in sudden crisis.
Topics:
Knoxville,
Fletcher,
marketing,
public relations,
Mark Nelson Denim,
strategy,
Marcus Hall,
Crisis
Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics.
Topics:
Fletcher,
marketing strategies,
public relations strategies,
public relations,
kelly fletcher,
mary beth west,
#MsInterPReted
Mark Weaver started his marketing career as a blogger, photographer and social media influencer in the motorcycle industry. He moved to Knoxville, TN, from Louisville, KY, where he created digital marketing content for GE Appliances. He has a BA from Purdue University in Communications with Minors in Computer Technology and Organizational Leadership & Supervision.
Topics:
Fletcher,
marketing,
public relations,
influencer marketing,
Ms. Interpreted
When asked if I’d be interested in writing a post to reflect my time at Fletcher, I pondered how to sum up this experience in just a short blog. Joining the Fletcher team for my senior spring semester at The University of Tennessee was easily one of the main highlights of my undergraduate career. In the beginning, I thought I was gaining valuable agency experience. I did, but I also gained new mentors and a skill set that I appreciate.
Topics:
internship,
Fletcher,
team building
I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.
Topics:
Fletcher,
Communications,
MarketingPR,
In the News
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