In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.
It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.
Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.
PR, organization, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, strategy, planning, Fletcher Marketing PR, Fletcher PR, MsInterPReted podcast, strategic development, 2022
Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Women in the Workplace, Fletcher, marketing, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, MarketingToWomen, COVID-19, Fletcher Marketing PR, pandemic, MsInterPReted podcast, Leslie Beale
Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.
marketing content, Fletcher, Marketing to Women, marketing, PR, public relations strategies, public relations, podcast, kelly fletcher, Ms. Interpreted, #MsInterPReted, Fletcher Marketing PR, Fletcher PR, 30A, Brand Simplicity, Mike Ragsdale, 30A Brand, Brand Marketing, MsInterPReted podcast
Dolly Parton is easily one of the most recognizable celebrity names worldwide -- and in Tennessee (Dolly's home state) where Fletcher Marketing PR is also based, Dolly is widely regarded as a "Patron Saint."
marketing, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, UK, Fletcher Marketing PR, Dolly Parton's Imagination Library, Nora Briggs, Marion Gillooly, books, literacy, Dolly Parton, Imagination Library, Sevier County, United Kingdom, reading, childhood literacy
A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.
marketing, PR, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, #MsInterPReted, Fletcher Marketing PR, women, motorcycling, motorcycles, motor sports, Sarah Merrell, Jud Merrell, niche influencers, motorsports, Merrell Racing, niche
In this episode focused on learning, leading and coping in *The Year That is 2020 in the PR Profession*, Kelly and Mary Beth welcome Rod Cartwright, a London-based colleague and leader of Rod Cartwright Consulting, who also serves as Deputy Chair of the PRCA's Global COVID-19 Taskforce.