Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
#MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity