Marketing + PR + Social
How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.
Topics:
Branding,
MarketingPR
With more than 3 billion people now using the Internet, it is more important than ever to have a strong online presence.
Topics:
Branding,
MarketingPR,
Fletcher Features
‘Tis the season of giving, and businesses have an opportunity to show consumers they care.
Topics:
Branding,
MarketingPR
Creating a clever icon design can be an effective tool to communicate your message.
Topics:
Branding,
MarketingPR
Just as every person has a story to tell, so does every business.
How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.
Topics:
Branding,
MarketingPR
The Pantone Color Institute™ just released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.
Topics:
Branding,
MarketingPR
Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.
Topics:
Branding,
Marketing to Women,
MarketingPR
Visual elements have become essential to public relations and marketing efforts. According to the Boston Globe, the human brain processes visuals 60,000 times faster than text. Even on Facebook, photos and albums drive up to 180% more engagement than a Facebook post without imagery. And visual content is so diverse – you have infographics, graphic design elements and photography, to name a few. Since it’s Photography Day, what better time to discuss how photography can be used as a branding tool!
Topics:
Branding
“Think outside of the box.” This metaphor seems to be the epitome of “being creative.” I would argue that doing the opposite can yield a more creative result. Let me tell you why.
Topics:
Branding,
MarketingPR
Who DIDN’T watch the game last week? International Business Times reported that an average of 114.4 million people viewed NBC’s Sunday broadcast per minute! And although seeing the best two football teams in America confront one another isn't often considered the place for 'softies', the ads featured last week certainly appealed to the 'softer' side of our emotions.
Topics:
Branding,
Marketing to Women,
MarketingPR,
In the News
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