Consumers are rejecting traditional marketing strategies and are turning to social media when deciding whether a product or service is reliable. In turn, businesses have been forced to evolve quickly and adopt new marketing strategies to be able to reach today’s consumers.Digital marketing has become essential for nearly all marketers and is continually experiencing change itself. The future of digital marketing is now, and it’s leaning more and more toward video marketing.
Video content is projected to claim more than 80 percent of all web traffic by 2019. This is a huge opportunity for marketing strategies such as brand visibility, influencer marketing, advertising and consumer engagement.
So, how can you utilize video marketing for your brand’s success?
About 80 percent of users can recall a video they have viewed within the past 30 days. Videos are memorable and go viral because they engage viewers. They have the ability to evoke emotional responses, whether it be tears or laughter, and impact the viewer. Through video marketing, brands can share their story or showcase their personality and generate consumer conversations and interactions.
Not only are videos engaging, but they are easily accessible and highly used across all major social platforms including Twitter, Instagram, Facebook, etc. Instagram first launched 15-second video sharing in 2013, and has since introduced 60-second video sharing, “stories” and live videos. Brands can utilize social media tools, like Instagram’s, to distribute and reach large numbers of their target audiences on all devices.
Consumer enjoyment of video ads increases purchase intent by 97 percent and brand association by 139 percent. In an environment that is becoming harder and harder to capture the attention of your target audiences, video marketing can benefit your brand by standing out in a broad range of marketing strategies.