Her Voice Blog

    #MsInterPReted: PR Done Well or Done Wrong in the COVID-19 Era

    3.31.20 S2_Epi8_Molly_Julia light text

    As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.

    Yet examples of both good and poor PR practice abound, in the current environment. How is COVID-19’s global societal impact bringing out the best – and the worst – in brands’ public relations and marketing communications?

    Two veteran practitioners who – like Kelly and Mary Beth – are no shrinking violets to calling shots as they see them, Julia Angelen Joy and Molly McPherson join #MsInterPReted with the latest they’re witnessing from the PR front lines of the crisis.

    Included in Kelly’s and Mary Beth’s discussion with Molly and Jules:
    • What to do as an independent practitioner, when faced with sudden loss of bookings and business
    • How a “rising tide lifts all ships” mentality in the PR profession and a sense of connectivity between public relations professionals will help our community of colleagues 
    • Why being bold and calling out bad PR examples is important for the improvement of the profession to elevate trust and ethical codes in public relations
    • Entities doing PR wrong or right during COVID-19: WeWork, Gov. Cuomo, Texas Roadhouse, the tourism / hospitality industry, mega-brands versus small-businesses (among other examples)
    • What happens when there are disparate value systems, mixed motives and disconnects between leaders and staff
    • How PR needs to be mobilized to fight fear that’s pervasive in teams, organizations, communities and entire societies right now
    • What it means to “have the difficult conversation” to acknowledge from the beginning of a crisis situation that a crisis is – indeed – happening (and how skipping this key incremental step is a major mistake)
    • Why information-hoarding is one the most common – yet most damaging – behaviors leaders engage in, that damages (or even destroys) trust
    • What roles ACCOUNTABILITY and TRANSPARENCY play in the current crisis
    • Is COVID-19 the PR industry's “moment of truth” to prove our worth in serving our clients / employers AND the public… and if it is that moment, are we making effective use of it?
    • Observations of small and regional PR firms being the culprits of bad PR pitches tied specifically to coronavirus
    • How LEADERSHIP is the common (yet uncommon) thread that must undergird strategy and basic good decision-making 
    • What it means when “doing the right thing” can mean completely different realities to completely different entities (such as a commercial retail interest versus public health official)
    • Use of humor as a coping mechanism by individuals (such as on social media) versus as a connectivity tactic by brands in their advertising
    • How strategic communicators should help brands stay human and real in this crisis
    • How COVID-19 is going to force companies to build better, stronger cultures of communications
    • How being labeled an “essential” versus a “non-essential” business factors into messaging and decision-making during COVID-19
    • And much more.
    • Follow the #MsInterPReted hashtag across social media
    • Follow Julia Angelen Joy

    Twitter: @JuliaAngelenPR
    LinkedIn: https://www.linkedin.com/in/juliaangelen/  

    • Follow Molly McPherson

    Twitter: @MollyMcPherson
    LInkedIn: https://www.linkedin.com/in/mollymcpherson/

    Confident Communications podcast: 


    business, Fletcher, PR, Communications, #MsInterPReted, Crisis, coronavirus, COVID-19, Molly McPherson, Julia Angelen Joy, #PrimeTimePRChat, #PRfail

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    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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