Her Voice Blog

Reports to: Vice President and CEO                                               Status: Regular Full-Time; Remote

Objectives:

1. Responsible for driving agency media relations strategies and outcomes
2. Works closely with CEO and VP to execute strategic communication plans
3. Willingness to identify new business leads and assist with business development

Accountabilities:

• Model behavior that demonstrates a positive commitment to fellow Fletcher employees, clients and the community
• Promote respect for and appreciation of all individuals, traditions and lifestyles
• Demonstrate and promote a climate of courtesy and professionalism toward all

Responsibilities

Strategic Communications – Strategy and Execution

• Responsible for managing client accounts with a focus on media relations - ensuring solid strategies and results, quality control, and providing exceptional client service
• Responsible for building long-term client relationships and helping to ensure account retention
• Writing/oversight and editing of press releases, blogs, bylined articles, case studies, email campaigns, collateral materials, websites and other types of copywriting
• Media relations management to include:
  • establish and maintain productive media relationships
  • develop relevant, timely pitches
  • media list creation and vetting
  • delivery of pitches to secure coverage
  • coordination of interviews, photo opps, press conferences, etc.
  • provide detailed pitch notes and coverage reporting
  • correlate business outcomes to media coverage
• Social media campaign development, planning, execution, and management (including content calendars and blog topics) that drive engagement and reach social influencers across platforms
• Knowledge and ability to respond to crisis communication situations
• Fluent utilization of subscription services for media list development, press release distribution and media monitoring, analysis and tracking
• Develop client reports (generally monthly) including analysis and results
• Manage personal workload, detailed tracking of all time and adhere to deadlines
• Some travel to attend out-of-market client meetings and events
• Other duties as assigned 

Position Requirements

• Demonstrated ability to execute client work ensuring a high level of quality, adherence to deadlines and budget, and with a focus on results.
• Exceptional writing skills with command of AP style.
• Quantifiable media relations experience with successful track record for placing stories.
• Ability to develop and maintain quality relationships with clients.
• Exceptional communication skills; both written and verbal.
• Ability to thrive in a self-directed, remote work environment.
• Minimum Bachelor’s degree in communication, journalism, business, or related field.
• Minimum five years of experience in a PR/marketing firm, news organization, or related media company.
• Ability to travel for business when required.
• Willingness to represent agency at networking events and build community relationships in new markets.

Compensation

$50 - $60K Annually. Commiserate with experience. Benefits include 3 weeks paid vacation, 14 paid holidays, 5 paid sick days and 4 paid personal days in year one. Flex time as needed. Employee-only healthcare benefit paid at 100%. Family plans can be added. $100 per month cell phone allowance and remote work equipment provided.