Her Voice Blog

June 8th is Best Friends Day and what better place to celebrate it but here at Her Voice! In the past, we've discussed the importance of connecting with our girlfriends as well as the role female friendship plays in the field of marketing when it comes to reaching your audience.

There are so many resources available to women these days that there is simply no excuse for not connecting. In fact, one site grew out of a couple of friends' desire to support each other when one was diagnosed with cancer. Girlfriendology is an online network of women promoting female friendships with the hopes of encouraging its members to appreciate and celebrate their girlfriends.

We already know that female friendship makes women "healthier, happier, less stressed, live longer and feel more beautiful." Here at FletcherPR, we not only believe in the power of the purse as it applies to strategic marketing...but also what it represents for the strength of women in general.

According to Girlfriendology:

Women 'get it.' We need our girlfriends. Best friends, sisters neighbors, coworkers...we're blessed with wonderful women who inspire, admire and care for us. They bring us joy, love, laughter and memories.

We think that is something to sing about!

{header image used with permission via flickr creative commons}