Her Voice Blog

    Teresa Ackerman

    Recent Posts

    Pinterest's Unique Equality Campaign

    Thursday, Nov 9, 2017 Teresa Ackerman

    In 2015, Pinterest launched a diversity report that pledged its commitment to building a more ethnic and gender diverse company. According to this reportit set the goal of implementing a requirement that at least one person from an underrepresented background and one female candidate is interviewed for every open leadership position. Now, in 2017, Pinterest is continuing to strive for equality in a unique way  

    Marketing to Generation Z

    Wednesday, Sep 20, 2017 Teresa Ackerman

    If Generation Z isn’t on your radar, they really should be! Generation Z, or Gen Z, is the generation that follows Millennials. According to the Center for Generational Kinetics, Gen Z is defined as those that were born from 1996 to now. The population currently consists of more than 23 million people in the United States alone. 

    Why You Need to Utilize Micro-Influencers

    Wednesday, Sep 6, 2017 Teresa Ackerman

    It is no secret that influencer marketing has quickly taken digital marketing by storm. According to a study by Linquia, 86 percent of marketers used influencer marketing tactics in 2016. Influencer marketing gained its popularity through brands enlisting individuals with large social media followings to promote their products or services. Now, the focus has shifted to a group of influencers that are proving to be much more influential than traditional celebrities. They are called micro-influencers.

    Get the Most Out of Your Instagram Posts

    Thursday, Jul 6, 2017 Teresa Ackerman

    Since Instagram’s launch in 2010, the photo sharing site’s popularity has taken flight and shows no signs of slowing down. With more than 700 million users, Instagram has become a powerhouse for social media influencing, branded sponsorships and brand recognition. It is no secret this platform has incredible marketing potential for almost any brand, but how can your brand utilize Instagram to elevate your brand recognition and get the most engagements from your specific audiences? Here are some tips to consider when building your brand’s account.

    Branding, MarketingPR

    The Future of Digital Marketing is Video Marketing

    Thursday, May 25, 2017 Teresa Ackerman

    Consumers are rejecting traditional marketing strategies and are turning to social media when deciding whether a product or service is reliable. In turn, businesses have been forced to evolve quickly and adopt new marketing strategies to be able to reach today’s consumers.  


    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates

    250x250 C - Blue Circle Outline@1x-FAC.png