With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in on this episode of Ms. InterPReted
There seems to now be a high-level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.
Mary Beth West, MPRCA
With more than 25 years of public relations management experience, Mary Beth West, MPRCA, serves as senior strategist at Fletcher Marketing PR. She can be followed on Twitter, @marybethwest, and contacted via e-mail, at mbwest@fletchermarketingpr.com.
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