Her Voice Blog

    Kelly Fletcher

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    How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

    Thursday, Oct 27, 2022 Kelly Fletcher

    In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.

    Topics:
    PR, Fletcher Marketing PR, utilizing data

    5 Ways PR Wins at Generating B2B Sales

    Wednesday, Oct 26, 2022 Kelly Fletcher

     

    Topics:
    B2B marketing, public relations, Fletcher PR

    PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software

    Tuesday, Dec 7, 2021 Kelly Fletcher

    Listen up, agency owners, managers, and agency decision-makers . . .

    Topics:
    marketing pr, The PR Network, media software

    “The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic

    Thursday, Nov 11, 2021 Kelly Fletcher

    “What if the trials of this life are your mercies in disguise?”

    Topics:
    the big quit, the little quit, leading through a pandemic

    #MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

    Friday, Apr 3, 2020 Kelly Fletcher

    Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.

    On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.

    As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.

    On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.

    Topics:
    business, Fletcher, PR, #MsInterPReted, Crisis, PRCA, UK, continuity, mental wellness, task force, Francis Ingham, Koray Camgoz

    #MsInterPReted Episode 3: Marketing to Women with CEO Kelly Fletcher

    Thursday, Oct 3, 2019 Kelly Fletcher

     

    Transcript:

    Topics:
    podcast, kelly fletcher, mary beth west, Ms. Interpreted, PR Diversity

    Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast

    Tuesday, Sep 24, 2019 Kelly Fletcher

    With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.

    Topics:
    Tips, Public Speaking, Reporting, Communications, MarketingPR, In the News, public relations, influencer, social media, influencer marketing, podcast, kelly fletcher, mary beth west, PR News, Ms. Interpreted

    The Kate Spade Tragedy and Why Female Entrepreneurs Should Pay Attention

    Thursday, Jun 7, 2018 Kelly Fletcher

     

    To say I love the Kate Spade brand would be an understatement. I’ve carried the Kelly-Green tote I purchased in Charleston as a briefcase for the past 3 years and can’t give it up despite the tattered straps.

    Topics:
    business, women entrepreneurs, #KateSpade, success

    #PressforProgress- International Women's Day 2018

    Thursday, Mar 8, 2018 Kelly Fletcher

    At Fletcher, we are passionate about helping women grow and achieve. We are a group of strong women who advocate for other women as the cornerstone of our culture.

    Topics:
    International Women's Day, pressforprogress, international womens day 2018

    Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

    Tuesday, Jan 16, 2018 Kelly Fletcher

    I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

    Topics:
    Fletcher, Communications, MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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