Her Voice Blog

    Kaily Groover

    Recent Posts

    Twitter takes a 360, moving from 140 to 280

    Monday, Nov 27, 2017 Kaily Groover

    On November 7, Twitter unveiled their new face lift that users feared would leave it unrecognizable, pulling back their restriction of brevity and doubling the character limit to 280. Users immediately responded with criticism, curiosity and cleverness.

    What to Know About SEO

    Friday, Oct 27, 2017 Kaily Groover

    SEO is a buzzword in the marketing world, and for good reason: SEO is a critical necessity to ensure your website gets in front of potential clients and customers.

    The Most Influential Consumers are on a Platform You Didn’t Expect

    Friday, Sep 1, 2017 Kaily Groover

    Nearly one in 10 adults have downloaded a podcast in the last 30 days, according to GfK MRI's Survey of the American Consumer. About one in 10 people (21 million total) may not seem like a significant amount, but the demographics of these listeners are impressive.

    Loyalty: The Early Brand Gets the Worm

    Thursday, Jun 29, 2017 Kaily Groover

    Teens age 12-17 have an overwhelming influence on their parents’ purchasing decisions, according to a study by YouGov. These include household product decisions: 75 percent of parents’ apparel choices, 78 percent of home entertainment content and 63 percent of cleaning supplies purchases are influenced by the teenager. Even more influential, 95 percent of teens influence which fast food restaurant to eat at, 93 percent make recreational entertainment choices and 90 percent choose which apparel stores for the family to shop in.

    Branding, MarketingPR

    How to Plan the Best Event for Your Organization

    Thursday, Apr 27, 2017 Kaily Groover

    Fletcher Marketing PR staff had the pleasure of attending the Women's Fund of East Tennessee's 6th annual luncheon last Thursday afternoon. Set in between serene gardens with a lakefront view, women from all walks of Knoxville gathered to celebrate the organization and raise donations for low-income women and girls in need. In reflection of the Women's Luncheon, here are some ways to plan the perfect event:

    MarketingPR, Fletcher Features

    Pictures, Posts and Purchases: Marketing on Instagram

    Thursday, Mar 30, 2017 Kaily Groover

    The popularity of various platforms has shifted over the social media age. If there's any app that has stepped up its game over the past five years, it's Instagram. Facebook maintains its users by acting as a population directory to find anyone and everyone, but Instagram and Snapchat have emerged as prime sources of social media entertainment.


    Who is She? The Diversity of Female Consumers

    Wednesday, Mar 22, 2017 Kaily Groover

    Shows like "Mad Men" illustrate the dominating influence of white males during the advertising boom of the 1950s and '60s. Less than 60 years later, marketers are at women's feet. What happened? According to the Boston Consulting Group, women make over three out of four purchasing decisions in the home. Maybe they always have, but now the research is there to validate it. 

    Marketing to Women, MarketingPR

    Go Girl Designs Drives Sales Through Influencer Marketing Campaign

    Tuesday, Feb 21, 2017 Kaily Groover

    Entering the 2016 holiday season, Fletcher client Go Girl Designs' goal was to blast an influencer marketing and social media campaign to increase sales of Busy Girl Bangle products and boost Go Girl's online presence.

    MarketingPR, Fletcher Features

    Women Who "Won Marketing" in 2016

    Tuesday, Jan 10, 2017 Kaily Groover

    If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:

    Marketing to Women, MarketingPR

    Vine's Final Decline

    Friday, Nov 4, 2016 Kaily Groover

    Twitter recently announced its decision to permanently shut down Vine, the iconic six-second video-sharing platform. The release sparked an enormous amount of curiosity among the public but no signs of tears shed. After hearing his creation had been disposed of, Yusupov responded with one simple tweet: "Don't sell your company!" 

    MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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