Her Voice Blog

    Andrea Truan

    Recent Posts

    Customizing the Consumer Experience

    Wednesday, Nov 1, 2017 Andrea Truan

    There is an article on Trend Hunter about the new emoji-inspired packaging at a Baristo café in Spain. It lets the customer customize their coffee experience by choosing a cup to match their mood. This type of marketing taps into a fundamental part of our psyche – our desire to create individually curated lifestyles, hence the popularity of social media. The emoji cups bring a “social media” feel to life.

    Brand Design vs. Campaign Design

    Wednesday, Sep 13, 2017 Andrea Truan

    What’s the difference between brand design and campaign design? The quick answer is longevity.

    Design Trends: Should you follow them?

    Wednesday, Aug 23, 2017 Andrea Truan

    New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color.  

    What exactly can a trend entail 

    Branding, MarketingPR

    The Beauty of Minimalist Design: Three Reasons Why it Works

    Tuesday, Jul 18, 2017 Andrea Truan
    1. Stand Out

    Good design uses color and composition to guide the viewer from point A to point B. Point A is the idea and point B would be the call to action. Large areas of white with a single image or clever copy will set an ad apart from others faster than any other design trick.

    Branding, MarketingPR

    Color That Changes Lives

    Thursday, May 18, 2017 Andrea Truan

    As the Creative Director, I’m preaching about the power of color.

    Color is the personification of emotion. When you consider how color relates to branding efforts, it is important to start by asking, “How do I want my customer to feel about my product or service?” This will help guide you to the right colors.


    Taco Bell Brand Update is Hot and Fresh

    Wednesday, Dec 14, 2016 Andrea Truan

    I don’t know the reason for the Taco Bell change, but I do agree the brand refresh was appropriate. In my mind, they made some good decisions and some not so good decisions.


    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.


    3 powerful reasons to use infographics

    Wednesday, Jun 15, 2016 Andrea Truan

    Research tells us that our brains process images 60,000 times faster than text. From this alone, we know that an infographic is a powerful tool.


    Women who color outside the lines: A 5-part series celebrating Women's History Month

    Thursday, Mar 24, 2016 Andrea Truan

    In every society, there are those who have specific ideas about what the role of women should be. But what we have and continue to learn is that women shall not be limited to the confines of some arbitrary boundary. We are free to explore our possibilities and color outside the lines of expectation.

    Marketing to Women

    Does my brand need a refresh?

    Friday, Jan 29, 2016 Andrea Truan

    How do you know when it’s time to refresh your company’s brand? A “brand refresh” is simply keeping the good elements of your brand while improving the not-so-good. Most established companies have equity built up and can be recognized by certain elements of their brand. Those are the parts to keep.

    Branding, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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