Her Voice Blog

    Allison Lester

    Recent Posts

    Robin Wilhoit: Journalism Ethics and the Changing Industry

    Wednesday, Sep 28, 2022 Allison Lester
    Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field.

    Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.

    Topics:
    #MsInterPReted

    We're Hiring: Manager, Strategic Communications Media Relations Focus

    Tuesday, Aug 30, 2022 Allison Lester

    Reports to: Vice President and CEO                                               Status: Regular Full-Time; Remote

    Using Media Relations to Drive Sales

    Wednesday, Aug 17, 2022 Allison Lester

    The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.

    Topics:
    Blount Chamber, media relations

    Fletcher Marketing PR Hiring Graduate-Level Intern

    Thursday, Aug 4, 2022 Allison Lester

    Fletcher Marketing PR is seeking a graduate-level intern for an ongoing part-time position. Seniors may be considered. Our interns receive training and hands-on experience and have gone on to work in agencies across the country. Check out the position description and if interested, email resumes to ahamstead@fletchermarketingpr.com.

    Topics:
    jobs

    London-Based PRCA Names E. TN’s Fletcher, West as Inaugural International Fellows

    Tuesday, Jul 5, 2022 Allison Lester

    The Public Relations & Communications Association (PRCA) – the largest global public relations body, based in London – recently honored two East Tennessee public relations executives as inaugural members of its International Fellows: Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West.

    Topics:
    kelly fletcher, mary beth west, PRCA, prca global ethics council, MsInterPReted podcast

    Why Paid Media Should be a Part of Your PR Strategy

    Monday, Jun 20, 2022 Allison Lester

    There's a lot of debate about paid placement and PR and where it fits into the whole big picture. In this episode we talk through the different types of paid media and why paid should be a part of your PR strategy. Plus we explore which scenarios are the best match for different types of paid placement.

    Topics:
    MsInterPReted podcast

    FAM Tour: The PR Magic of Collaboration

    Monday, May 9, 2022 Allison Lester

    In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.

    Topics:
    event, media pitching, tennessee, business retreat, MarketingPR, whiskey, Fletcher PR

    The Big Quit: Why you say you left or are considering quitting now

    Sunday, Oct 31, 2021 Allison Lester

    When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting. 

    Topics:
    communication, public relations tactics, Burnout, Big Quit, Great Resignation

    An Emmy and an Air Mattress:  My Love Affair and Eventual Breakup with TV News

    Thursday, Oct 7, 2021 Allison Lester

    When I announced, publicly, I was leaving television news after a 13-year decorated career, my inboxes filled with former coworkers, managers and employees who had also left, welcoming me to “the dark side.” Then something else happened. Strangers started reaching out, asking for advice as they were considering a similar transition. The Facebook communities I had joined to celebrate and commiserate life in TV news turned into a support group for dozens, if not hundreds, of people considering their exit strategies.

    Topics:
    Women in journalism, television news, career move

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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