Her Voice Blog

    Allison Lester

    Recent Posts

    Why Paid Media Should be a Part of Your PR Strategy

    Monday, Jun 20, 2022 Allison Lester

    There's a lot of debate about paid placement and PR and where it fits into the whole big picture. In this episode we talk through the different types of paid media and why paid should be a part of your PR strategy. Plus we explore which scenarios are the best match for different types of paid placement.

    Topics:
    MsInterPReted podcast

    FAM Tour: The PR Magic of Collaboration

    Monday, May 9, 2022 Allison Lester

    In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.

    Topics:
    event, media pitching, tennessee, business retreat, MarketingPR, whiskey, Fletcher PR

    The Big Quit: Why you say you left or are considering quitting now

    Sunday, Oct 31, 2021 Allison Lester

    When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting. 

    Topics:
    communication, public relations tactics, Burnout, Big Quit, Great Resignation

    An Emmy and an Air Mattress:  My Love Affair and Eventual Breakup with TV News

    Thursday, Oct 7, 2021 Allison Lester

    When I announced, publicly, I was leaving television news after a 13-year decorated career, my inboxes filled with former coworkers, managers and employees who had also left, welcoming me to “the dark side.” Then something else happened. Strangers started reaching out, asking for advice as they were considering a similar transition. The Facebook communities I had joined to celebrate and commiserate life in TV news turned into a support group for dozens, if not hundreds, of people considering their exit strategies.

    Topics:
    Women in journalism, television news, career move

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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