Her Voice Blog

Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.

Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT. 

Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.

Reports to: Vice President and CEO                                               Status: Regular Full-Time; Remote

The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.

Fletcher Marketing PR is seeking a graduate-level intern for an ongoing part-time position. Seniors may be considered. Our interns receive training and hands-on experience and have gone on to work in agencies across the country. Check out the position description and if interested, email resumes to ahamstead@fletchermarketingpr.com.

The Public Relations & Communications Association (PRCA) – the largest global public relations body, based in London – recently honored two East Tennessee public relations executives as inaugural members of its International Fellows: Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West.

There's a lot of debate about paid placement and PR and where it fits into the whole big picture. In this episode we talk through the different types of paid media and why paid should be a part of your PR strategy. Plus we explore which scenarios are the best match for different types of paid placement.

In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.

When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting.