Her Voice Blog

    MsInterPReted: Tennessee Tourism Trends

    Monday, Dec 12, 2022 Fletcher Team
     

    MsInterPReted: PR Predictions for 2023

    Wednesday, Nov 23, 2022 Fletcher Team

     

    Topics:
    Marketing to Women, PR, Trends, Ms. Interpreted, #MsInterPReted, Women in PR, Fletcher Marketing PR, Fletcher PR, Predictions

    How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

    Thursday, Oct 27, 2022 Kelly Fletcher

    In today's world, data is everything. A data analyst for Centogene once said, "Data is information, and information is power." When it comes to media relations, acquiring and disseminating data is a potent and influential tool. Data has been used to delineate fact from fiction, it changes consumer behavior and transforms public opinion and sentiment. Data is black and white, transparent and trusted across industries and job functions. Thus, it's an asset and integral part of a successful media relations strategy.

    Topics:
    PR, Fletcher Marketing PR, utilizing data

    5 Ways PR Wins at Generating B2B Sales

    Wednesday, Oct 26, 2022 Kelly Fletcher

     

    Topics:
    B2B marketing, public relations, Fletcher PR

    Sharon Fenster: Having the Courage to be an Ally

    Monday, Oct 17, 2022 Allison Lester

    Sharon Fenster is a public relations and diversity, equity and inclusion expert. She has managed the reputations of industry leaders such as Motorola, Microsoft. Samsung, Sharp Electronics, MSNBC, GE, Honeywell and more.

    Topics:
    #MsInterPReted

    Robin Wilhoit: Journalism Ethics and the Changing Industry

    Wednesday, Sep 28, 2022 Allison Lester
    Robin Wilhoit, anchor of Knoxville's NBC affiliate WBIR, shares her insights on journalism, ethics, the changing face of the industry and what it's like being a woman in this ever-changing field.

    Robin is a graduate of the University of North Carolina Chapel Hill. She has been a broadcast journalist for more than 30 years, and has been anchoring the weekday newscasts at WBIR since the 90's.

    Topics:
    #MsInterPReted

    We're Hiring: Manager, Strategic Communications Media Relations Focus

    Tuesday, Aug 30, 2022 Allison Lester

    Reports to: Vice President and CEO                                               Status: Regular Full-Time; Remote

    Using Media Relations to Drive Sales

    Wednesday, Aug 17, 2022 Allison Lester

    The Fletcher Marketing team hosted a workshop for Blount County Chamber of Commerce members to teach how media relations can help drive sales in your business. We enjoyed the opportunity to work with local business leaders on incorporating public relations strategies to increase brand awareness and, ultimately, boost sales. We covered everything from why media relations should be part of your strategy, to what makes a good news story and how to measure your success.

    Topics:
    Blount Chamber, media relations

    Fletcher Marketing PR Hiring Graduate-Level Intern

    Thursday, Aug 4, 2022 Allison Lester

    Fletcher Marketing PR is seeking a graduate-level intern for an ongoing part-time position. Seniors may be considered. Our interns receive training and hands-on experience and have gone on to work in agencies across the country. Check out the position description and if interested, email resumes to ahamstead@fletchermarketingpr.com.

    Topics:
    jobs

    London-Based PRCA Names E. TN’s Fletcher, West as Inaugural International Fellows

    Tuesday, Jul 5, 2022 Allison Lester

    The Public Relations & Communications Association (PRCA) – the largest global public relations body, based in London – recently honored two East Tennessee public relations executives as inaugural members of its International Fellows: Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West.

    Topics:
    kelly fletcher, mary beth west, PRCA, prca global ethics council, MsInterPReted podcast

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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