Marketing + PR + Social
In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.
Topics:
event,
media pitching,
tennessee,
business retreat,
MarketingPR,
whiskey,
Fletcher PR
Listen up, agency owners, managers, and agency decision-makers . . .
Topics:
marketing pr,
The PR Network,
media software
As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.
Topics:
empowered women,
PR,
Communications,
Burnout,
workplace,
Fletcher PR,
Big Quit
“What if the trials of this life are your mercies in disguise?”
Topics:
the big quit,
the little quit,
leading through a pandemic
This week, Knoxville NBC affiliate WBIR-TV (Twitter: @WBIR) launched a multi-part series detailing “The Big Quit” – an employee-transition phenomenon confronting employers in the United States and abroad.
When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting.
Topics:
communication,
public relations tactics,
Burnout,
Big Quit,
Great Resignation
When I announced, publicly, I was leaving television news after a 13-year decorated career, my inboxes filled with former coworkers, managers and employees who had also left, welcoming me to “the dark side.” Then something else happened. Strangers started reaching out, asking for advice as they were considering a similar transition. The Facebook communities I had joined to celebrate and commiserate life in TV news turned into a support group for dozens, if not hundreds, of people considering their exit strategies.
Topics:
Women in journalism,
television news,
career move
The London, U.K.-headquartered Public Relations and Communications Association (PRCA) – the world’s largest professional PR body representing more than 35,000 professionals in 70 countries worldwide – announced today that Mary Beth West, senior strategist of Knoxville-based Fletcher Marketing PR, has been appointed to its newly formed Global Advisory Board.
Topics:
PRCA,
prca global ethics council
It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.
Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.
Topics:
PR,
organization,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
strategy,
planning,
Fletcher Marketing PR,
Fletcher PR,
MsInterPReted podcast,
strategic development,
2022
Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.
Topics:
Women in the Workplace,
Fletcher,
marketing,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
MarketingToWomen,
COVID-19,
Fletcher Marketing PR,
pandemic,
MsInterPReted podcast,
Leslie Beale
865.249.8371 - Knoxville
865.249.8384
info@fletchermarketingpr.com