Her Voice Blog

    PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software

    Tuesday, Dec 7, 2021 Kelly Fletcher

    Listen up, agency owners, managers, and agency decision-makers . . .

    Topics:
    marketing pr, The PR Network, media software

    Should I Stay or Should I Go: What keeps employees

    Monday, Nov 22, 2021 Sarah Merrell

    As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.

    Topics:
    empowered women, PR, Communications, Burnout, workplace, Fletcher PR, Big Quit

    “The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic

    Thursday, Nov 11, 2021 Kelly Fletcher

    “What if the trials of this life are your mercies in disguise?”

    Topics:
    the big quit, the little quit, leading through a pandemic

    The Big Quit: A “Fixable” Wake-Up Call for Employers

    Thursday, Nov 4, 2021 Mary Beth West, MPRCA

    This week, Knoxville NBC affiliate WBIR-TV (Twitter: @WBIR) launched a multi-part series detailing “The Big Quit” – an employee-transition phenomenon confronting employers in the United States and abroad.

    The Big Quit: Why you say you left or are considering quitting now

    Sunday, Oct 31, 2021 Allison Lester

    When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting. 

    Topics:
    communication, public relations tactics, Burnout, Big Quit, Great Resignation

    An Emmy and an Air Mattress:  My Love Affair and Eventual Breakup with TV News

    Thursday, Oct 7, 2021 Allison Lester

    When I announced, publicly, I was leaving television news after a 13-year decorated career, my inboxes filled with former coworkers, managers and employees who had also left, welcoming me to “the dark side.” Then something else happened. Strangers started reaching out, asking for advice as they were considering a similar transition. The Facebook communities I had joined to celebrate and commiserate life in TV news turned into a support group for dozens, if not hundreds, of people considering their exit strategies.

    Topics:
    Women in journalism, television news, career move

    Fletcher Senior Strategist Appointed to PRCA Global Advisory Board

    Thursday, Sep 30, 2021 Fletcher Team

     

    The London, U.K.-headquartered Public Relations and Communications Association (PRCA) – the world’s largest professional PR body representing more than 35,000 professionals in 70 countries worldwide – announced today that Mary Beth West, senior strategist of Knoxville-based Fletcher Marketing PR, has been appointed to its newly formed Global Advisory Board.

    Topics:
    PRCA, prca global ethics council

    #MsInterPReted - *Planning* The 2022 Plan: 5 Essentials for Strategic Development

    Tuesday, May 11, 2021 Fletcher Team

    It's not too early to begin "planning to get a plan" for strategic development, in anticipation of the upcoming fiscal year -- particularly for organizations that easily fall into the trap of racing through their strategic planning process without proper data and insight or ... worse still ... treat deep-dive planning as an afterthought.

    Fletcher Marketing PR CEO Kelly Fletcher and Senior Strategist Mary Beth West discuss five essential elements that they urge clients and organizations to consider, as part of the upcoming strategic plan ramp-up.

    Topics:
    PR, organization, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, strategy, planning, Fletcher Marketing PR, Fletcher PR, MsInterPReted podcast, strategic development, 2022

    #MsInterPReted - Leslie Beale: Women & Work in the Post-Pandemic

    Thursday, Apr 22, 2021 Fletcher Team

    Leslie Beale of Profusion Strategies in Knoxville, TN, joins Kelly and Mary Beth on #MsInterPReted for her reflections in spring 2021, as the business world contends with "new-normals" running alongside continuous additional changes, brought about by COVID-19.

    Topics:
    Women in the Workplace, Fletcher, marketing, PR, public relations, podcast, kelly fletcher, mary beth west, Ms. Interpreted, #MsInterPReted, MarketingToWomen, COVID-19, Fletcher Marketing PR, pandemic, MsInterPReted podcast, Leslie Beale

    #MsInterPReted - Brilliant Simplicity: How Mike Ragsdale Turned Florida's 30A into the Most Beach Happy Brand in America

    Wednesday, Apr 7, 2021 Fletcher Team

    Mike Ragsdale, founder and CEO of the popular 30A lifestyle brand which was inspired by the scenic 30A highway along Florida’s Gulf Coast, says he remains driven by this simple goal: be happy, and inspire others to live the life they’ve imagined. When he and his wife Angela relocated their family to Florida, Mike purchased the domain 30A.com to begin as a blog. It’s hard to imagine he had any idea then what an iconic, worldwide brand 30A.com would become. The 30A brand can be found in 380 stores nationwide and boasts eco-friendly clothing, décor, drinkware, electric bikes, skincare and even beer and wine.

    Topics:
    marketing content, Fletcher, Marketing to Women, marketing, PR, public relations strategies, public relations, podcast, kelly fletcher, Ms. Interpreted, #MsInterPReted, Fletcher Marketing PR, Fletcher PR, 30A, Brand Simplicity, Mike Ragsdale, 30A Brand, Brand Marketing, MsInterPReted podcast

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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