Her Voice Blog

    MsInterPReted: Global PR Industry #PRethics Codes

    Friday, Sep 29, 2023 Mary Beth West, MPRCA
    Fletcher Marketing PR Senior Strategist, Mary Beth West commissioned new worldwide ethics code research through her work on the PRCA Global Ethics Council.

    Boost Professional Impact by Mastering the Art of Business Writing

    Wednesday, Jul 19, 2023 Fletcher Team

    Casey Mank is co-founder of Bold Type and is a Center for Plain Language Board member. She also teaches English at Georgetown University and Virginia Commonwealth University. Casey and her company conduct workshops on writing skills, workplace communication and email etiquette.

    Topics:
    PR, #MsInterPReted, business writing, Professional writing

    Handling Stress and Burnout in the Modern Workplace

    Friday, May 19, 2023 Fletcher Team
    Booth Andrews is an accomplished lawyer and entrepreneur who has also shared her powerful story and experience with stress, burnout and recovery. Along the way, she has served as an invaluable resource and help to those experiencing stress and burnout. 

    Topics:
    #MsInterPReted, Stress, mental health

    Eric Olsen: Navigating PR & Politics in the Era of Mistrust

    Thursday, Apr 13, 2023 Fletcher Team
    Eric Olsen has been Senior Advisor and Communication Director for Congressman John Garamendi of California's eighth district in northern California since 2017.

    Topics:
    PR, MarketingPR, #MsInterPReted, MsInterPReted podcast

    Beyond the Hype: Examining the Real World Impacts of AI on PR

    Wednesday, Mar 22, 2023 Allison Lester

    Artificial Intelligence is no longer a futuristic idea, it is here. And now programs like ChatGPT are introducing AI to the world of writing, content creation and public relations, bringing with it a myriad of benefits, questions and ethical concerns.

    Matthew Pittman is an assistant professor of Advertising and Public Relations at the Tombras School at the University of Tennessee. He has a Ph.D. in Communications and also serves as a consultant. He talks with Sarah Merrell, Fletcher Marketing and PR Vice President, about the AI writing software ChatGPT. 

    Topics:
    #MsInterPReted, MsInterPReted podcast, AI

    How to Make Your Content 300% More Effective While Also Saving Time

    Tuesday, Mar 14, 2023 Kelly Fletcher

    As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being put on the back burner. However, one way to ease the pressure is to repurpose content to make the most of what you're producing.

    Topics:
    content, good content

    Why Personal Branding is Important for Every Working Adult

    Friday, Mar 10, 2023 Kelly Fletcher

    Google yourself. No, really. Go on, do it. Chances are, someone will Google you in your life — whether it be a potential date, friend, customer or employer. What information is available about you online? This can help you identify any inaccuracies or outdated information that may be giving off a negative or unrepresentative first impression. If you find that the information available is not "on brand" for you, there are steps you can take to improve your online presence to build your personal brand.

    Topics:
    Branding, personal branding

    MsInterPReted: Understanding Diversity, Equity and Inclusion

    Wednesday, Feb 15, 2023 Fletcher Team
    Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedictorian, and Ms. Austin East from the Austin East High School class of 1988. She continued her education, graduating from both Florida A&M and the University of Tennessee with degrees in Actuarial Science and Education. She spent more than 20 years working for equity, access and education as an educator and leader with Project Grad Knoxville.

    Topics:
    marketing pr, public relations, DEI, Fletcher Marketing PR

    MsInterPReted: GA4 is Coming, Are You Ready?

    Thursday, Feb 2, 2023 Fletcher Team
     

    Topics:
    Google, MarketingPR, public relations, Fletcher Marketing PR

    MsInterPReted: Tennessee Tourism Trends

    Monday, Dec 12, 2022 Fletcher Team
     

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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