Her Voice Blog

    Why Paid Media Should be a Part of Your PR Strategy

    Monday, Jun 20, 2022 Allison Lester

    There's a lot of debate about paid placement and PR and where it fits into the whole big picture. In this episode we talk through the different types of paid media and why paid should be a part of your PR strategy. Plus we explore which scenarios are the best match for different types of paid placement.

    Topics:
    MsInterPReted podcast

    Brand Stands on Roe v. Wade:  Crucial or Fatal?

    Tuesday, May 31, 2022 Mary Beth West, MPRCA

    With the possible repeal of Roe v. Wade in the headlines, Mary Beth West and Kelly Fletcher talk about public relations strategies for businesses considering weighing in on this episode of Ms. InterPReted

    There seems to now be a high-level consumer expectation that corporations take a stand on issues and also consumer criticism if your corporate brand is remaining silent.

    Topics:
    brand, #MsInterPReted, abortion

    Intern Position Description

    Tuesday, May 31, 2022 Sarah Merrell

    Reports to: Vice President Client Service & Operations Status: Regular Part-Time
    15-20 hours per week
    Pay ranges from $15-$18 hour
    Objective: To provide support to internal teams and assist with client service.
    Accountabilities:
    • To model behavior that demonstrates a positive commitment to fellow Fletcher employees,
    clients and the community.
    • To promote respect for and appreciation of all individuals, traditions and lifestyles.
    • To demonstrate and promote a climate of courtesy and professionalism toward all.
    Responsibilities:
    • Writing and editing press releases, blogs and various other content
    • Utilization of Meltwater media database for research and media contact list development
    • Research journalists and pitch story angles
    • Track and report on pitching progress and results
    • Social media content development (Facebook, Instagram, Twitter, LinkedIn)
    • Research on a wide variety of topics
    • Event management and support
    • File management and organization for cloud storage
    • Assists with monthly client reporting compiling metrics and analytics into digestible reports
    • Manages weekly workflow and tracks time on software management platform
    • Other duties as assigned
    Qualification Requirements:
    • Minimum of 3rd year student (seniors or graduate students preferred) in related field (PR,
    communications, journalism)
    • Previous agency or in-house PR intern experience preferred
    • Demonstrated writing skills for diverse media (press releases, blogs, promotional copy)
    • Direct social media experience
    • Website content management experience preferred
    • Fluent with Microsoft Office Suite. Knowledge of media databases, Sprout, Basecamp and
    FreshBooks preferred (but will train)
    • High attention to detail
    • Strong multi-tasking capabilities
    • Ability to work both independently on a virtual team

    FAM Tour: The PR Magic of Collaboration

    Monday, May 9, 2022 Allison Lester

    In the Public Relations world, we often work to promote single brands, or single businesses, but when several come together to collaborate and promote their town for the sake of tourism, everyone wins. It’s why we pulled together a group of powerful community stakeholders to host a FAM tour to promote Townsend, Tennessee.

    Topics:
    event, media pitching, tennessee, business retreat, MarketingPR, whiskey, Fletcher PR

    PR Buyers Beware of Meltwater: The Jekyll-and-Hyde of Media Software

    Tuesday, Dec 7, 2021 Kelly Fletcher

    Listen up, agency owners, managers, and agency decision-makers . . .

    Topics:
    marketing pr, The PR Network, media software

    Should I Stay or Should I Go: What keeps employees

    Monday, Nov 22, 2021 Sarah Merrell

    As the Great Resignation continues at a record-breaking pace, I see people all around me jumping ship for better opportunities, higher pay, more benefits or improved work/life balance. I’m well aware that ample job openings are out there—perhaps offering something marginally more desirable—yet I stay. The Great Resignation may be making headlines but the story that isn’t being told as frequently is the “why” behind those of us who have remained. I suppose you could call us the “Lesser Retained.” For businesses, it’s critical to understand what motivates employees to stay just as much as a recruitment strategy and to incorporate it into internal communications. But first I’ll share the reasons why I felt compelled to remain in my role.

    Topics:
    empowered women, PR, Communications, Burnout, workplace, Fletcher PR, Big Quit

    “The Little Quit:” What I Learned Leading a Remote Team in a Global Pandemic

    Thursday, Nov 11, 2021 Kelly Fletcher

    “What if the trials of this life are your mercies in disguise?”

    Topics:
    the big quit, the little quit, leading through a pandemic

    The Big Quit: A “Fixable” Wake-Up Call for Employers

    Thursday, Nov 4, 2021 Mary Beth West, MPRCA

    This week, Knoxville NBC affiliate WBIR-TV (Twitter: @WBIR) launched a multi-part series detailing “The Big Quit” – an employee-transition phenomenon confronting employers in the United States and abroad.

    The Big Quit: Why you say you left or are considering quitting now

    Sunday, Oct 31, 2021 Allison Lester

    When Fletcher Marketing PR published this blog post last month highlighting the reasons I left my career as a journalist, so many people reached out to share their experiences. It seems many people feel the same way in their current careers (journalism or otherwise), and have either left, or are thinking of leaving soon. It doesn’t surprise me. Microsoft's Work Trend Index Report found nearly half the global workforce is considering quitting. 

    Topics:
    communication, public relations tactics, Burnout, Big Quit, Great Resignation

    An Emmy and an Air Mattress:  My Love Affair and Eventual Breakup with TV News

    Thursday, Oct 7, 2021 Allison Lester

    When I announced, publicly, I was leaving television news after a 13-year decorated career, my inboxes filled with former coworkers, managers and employees who had also left, welcoming me to “the dark side.” Then something else happened. Strangers started reaching out, asking for advice as they were considering a similar transition. The Facebook communities I had joined to celebrate and commiserate life in TV news turned into a support group for dozens, if not hundreds, of people considering their exit strategies.

    Topics:
    Women in journalism, television news, career move

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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