Her Voice Blog

    Will Google's New Privacy Policy Affect Marketing to Women?

    Google's announcement of its new unified privacy policy has a lot of folks worried about how they will be affected. An article in the Washington Post explains in greater detail how the new policy will work and how you can opt in or out of certain features. Basically, the tech giant will be using your internet activities to create a personalized profile about you in order to better target you with ads and messages.

    Microsoft has taken umbrage at the changes, pointing out how they demonstrate the great amount of value Google places on each of us with potential advertisers. Of course some might say Microsoft being upset is just sour grapes because its paid services aren't as popular as Google's free ones.

    It may be too early to tell if the effects of this new wave of changes will be positive or negative, but there is a possibility that it could make our internet use a whole lot more personal.

    FletcherPR is a national communications firm that specializes in reaching women through the power of media. Headquartered in Knoxville, TN with staff in Nashville & Los Angeles, we are a full-service agency providing strategic public relations, social media and marketing communications services to our clients throughout the U.S.

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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