Microsoft has taken umbrage at the changes, pointing out how they demonstrate the great amount of value Google places on each of us with potential advertisers. Of course some might say Microsoft being upset is just sour grapes because its paid services aren't as popular as Google's free ones.
It may be too early to tell if the effects of this new wave of changes will be positive or negative, but there is a possibility that it could make our internet use a whole lot more personal.
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