Her Voice Blog

    Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women

    Thursday, May 19, 2011 Kelly Fletcher

    The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.

    Topics:
    Women's Tennis Association, Strong is Beautiful campaign, Her Heroes, Marketing to Women, campaign

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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