Here at FletcherPR, we’re all about celebrating women and their achievements and today’s blog post honors a woman currently fighting to reach the top of her field. Keisher McLeod-Wells is a female boxer causing folks to reconsider their perceptions of this profession. Nicknamed Fire, 33 year-old McLeod-Wells is training to be a super-flyweight champion at Gleason’s Gym in Brooklyn, NY.
Many of the celebrities and personalities marketed to young girls are also young, ranging from pre-teen to early 20s. Some find it difficult to make the transition from teen idol to adult while maintaining popularity. However there is a certain 52-year old who is as beloved today as when she was 16…Barbie.
Ursula Burns is not only the first African-American woman to have been named C.E.O. of a major American Corporation, but she is also the first woman to succeed another woman as head of a company of this size. The company happens to be Xerox, whose name has been established as an everyday verb. Burns began as an intern with the company and over the last 30 years has worked her way up the ranks. When all the fuss was made about her new position, she enjoyed it at first, but quickly turned her attention to the task at hand, steering Xerox to become “more fearless and frank,” but describing one aspect of the corporate culture as “terminal niceness.”
You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this statement. Doesn't it sound like a queenly thing to say? With the stress of the holidays behind us (hopefully), we now face 2011. Many of us have made resolutions, some of us may even keep them. As women, we have a lot on our plates. Trying to juggle our fabulous careers, family adventures, love lives and still have time for ourselves is often exhausting. But honestly, we wouldn't have it any other way. We are born multi-taskers, destined for great things and always looking forward to what is to come. The next time you feel overwhelmed by life, why not take a moment and repeat this slogan to yourself. Heck, do it while wearing a tiara if you have one. The queen would approve! You might find that in the midst of a crisis, all you need is a little calm and you will indeed be able to carry on with gusto.
At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.
It’s no secret that the spending power of women is a force to be reckoned with. Statistics show that women make the majority of the household purchasing decisions both for family and personal needs. Marketers have begun to take notice of this trend, but another important demographic within the female sector that offers great opportunity for segmentation is that of the “tween population.” Tween refers to the stage of life between childhood and teenage years. In ‘olden days’ you were considered a child until the age of 13. Restaurants provided a kid’s menu for ages 12 and under and parents demanded that we eat accordingly. Now, young people identify themselves as tweens starting at about 8 years old.
Social media, while once the wave of the future, is now here to stay. In this day and age, if an organization doesn’t have and maintain a Facebook page, we just don’t know what to think. When we want to tag a brand in a post, whether it be for professional or personal purposes, if there isn’t anything to tag, we are left scratching our heads.
With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to our very beginnings in developing many of its tenets? In other words, cave men days. This blog has already stated several things about the importance women place on relationships and feeling connected. According to “stone-age survival theory,” if women lost their husbands, they turned to other female members of the group for support and assistance. For women, according to marketing guru Bridget Brennan in Why She Buys, “preserving relationships was a matter of life and death” and [sustaining the friendships] “is still one of women’s greatest needs.”