Her Voice Blog

    Women Who "Won Marketing" in 2016

    Tuesday, Jan 10, 2017 Kaily Groover

    If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:

    Topics:
    women, marketing, Goals, Bravery

    Marketing to the minimalist: She wants less

    Friday, Sep 18, 2015 Katie Stephens

    The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist.

    Topics:
    women, less is more, Marketing to Women, marketing, minimalism, Smart Thoughts

    Jewelry Television Leaves Its Mark on the Big Apple

    Wednesday, Dec 17, 2014 Abbigail
    L to R: David Zyla (author & Emmy Award winner), Abbigail Christensen, Jaclyn Bassett, Jade McCampbell, Kelsey Wilson, Jill Johnson, Lisa Payne, Kate Stone, Cheryl Ball

    Topics:
    women, event, jewelry preview, New York, 2015 preview, public relations, 2015, Jewelry Television, cocktail rings, fashion trends, JTV, What's Trending, marketing, campaign, Fashion

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, women, Kelly Fletcher, empowering women, public relations, Her Voice, empowering girls, strong women, Knoxville PR Agency, FletcherPR, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    women, Her Voice, Her Views, FletcherPR, Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    Kelly Cutrone speaks her mind {@peoplesrev}

    Wednesday, Oct 12, 2011 Kelly Fletcher

    We've expressed our admiration for the fabulous Kelly Cutrone here on the Her Voice blog in the past and a recent article in Advertising Age magazine only further supports our claim that she is amazing! Kelly is getting ready to join the panel of judges for the upcoming season of America's Next Top Model, taking over for Andre Leon Talley, who is leaving the show.

    Topics:
    women, women in leadership, public relations, Kelly Cutrone, empowered women

    Women’s Tennis Association Highlights Strong Beauties in Campaign Marketing to Women

    Thursday, May 19, 2011 Kelly Fletcher

    The Women's Tennis Association has a new ad campaign, highlighting strength in its athletes as a beautiful characteristic. Aiming to convert "peripheral fans" to more committed tennis viewers, the campaign places strong female tennis players in elegant dresses, where they slam tennis balls around while glitter flies. Stacey Allaster, Chief Executive of the WTA states that "an emotional connection to those performers we're inspired by" is what is necessary to create true fans. This can be said of arenas other than athletics, as evidenced by our constant need to know more about the lives of our favorite film stars, musicians and other public figures.

    Topics:
    Women's Tennis Association, women, FletcherPR, Strong is Beautiful campaign, Her Heroes, Marketing to Women, campaign

    Something to Sing About: FletcherPR in the News

    Tuesday, May 3, 2011 Kelly Fletcher

    Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.

    Topics:
    women, Kelly Fletcher, KNS, Knoxville News Sentinel, public relations, Her Voice, FletcherPR, Her Heroes, Marketing to Women, marketing strategies, Something to Sing About!

    She's SO Empowered: Charlotte Caffey

    Friday, Apr 22, 2011 Kelly Fletcher

    There are many musicians working in the music industry, but very few reach icon status. In fact, when Go-Go's guitarist Charlotte Caffey wrote "We Got the Beat" she probably didn't realize just how beloved her song would become. Today's post honors Charlotte because we think she's SO Empowered, but it also coincides with National Girl Scout Leader Day, which is fitting because of Charlotte’s contribution to the Girl Scouts Rock! Powered by Roland initiative we blogged about here.

    Topics:
    women, events, Girl Scouts, public relations, Her Voice, FletcherPR, music education, Her Heroes, Girl Scouts Rock!

    A Rising Star who knows a thing or two about marketing to women

    Thursday, Mar 31, 2011 Kelly Fletcher

    Topics:
    women, Kelly Fletcher, makeup tutorial, Her Voice, cute video of 5-year-old-girl, FletcherPR

    Her Voice

    The Fletcher Blog

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