Her Voice Blog

    Value-Conscious Consumerism...Something to Sing About!

    Friday, Aug 5, 2011 Kelly Fletcher

    Women are bombarded with messages telling us what we should buy, how we should dress and who we should emulate. These murky waters can be daunting, especially as we are trying to raise up the next generation of confident, self-assured young ladies. Thankfully, there’s a new trend on the rise, one we're calling "value-conscious consumerism," and it’s most encouraging to see.

    value-conscious consumerism, Marketing to Women, TOMS, What's Your Virtue cosmetics, Philosophy

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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