Her Voice Blog

    The Power of Color

    Friday, Nov 18, 2016 Abbie Jo Schlecter

    Color can be a powerful marketing and branding tool when used correctly, but how do you actually know when to use what color? This infographic, designed by Fletcher’s Creative Director Andrea Truan, reveals the strategy behind choosing the right color to complement your company’s brand identity.

    Topics:
    color, marketing, how to use color, visual communication

    Calming visual chaos with effective graphic design

    Monday, Sep 19, 2016 Andrea Truan

    Consumers are inundated with images on a daily basis, making it difficult to differentiate what’s valuable information and what isn’t. As creative director, it is my job to create images (photo, graphics and/or illustrations) that grab attention and convey a message. Here are some very particular questions that I keep in mind when I design.

    Topics:
    image, art, graphic design, Creativity, visual communication

    3 powerful reasons to use infographics

    Wednesday, Jun 15, 2016 Andrea Truan

    Research tells us that our brains process images 60,000 times faster than text. From this alone, we know that an infographic is a powerful tool.

    Topics:
    Brand Awareness, infographics, visual communication

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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