Her Voice Blog

    The Girls’ Club Plays a Role in Marketing to Women

    Tuesday, Jul 26, 2011 Kelly Fletcher

    Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.

    Topics:
    women in leadership, Knoxville News Sentinel, professional networking, Marketing to Women, empowered women, Something to Sing About!, Smart Thoughts

    Celebrating Best Friends when Marketing to Women

    Wednesday, Jun 8, 2011 Kelly Fletcher

    June 8th is Best Friends Day and what better place to celebrate it but here at Her Voice! In the past, we've discussed the importance of connecting with our girlfriends as well as the role female friendship plays in the field of marketing when it comes to reaching your audience.

    Topics:
    Something to Sing About!

    Girl Scouts Rock Chicago, part 2

    Tuesday, May 17, 2011 Kelly Fletcher

    Girl Scouts Rock! Powered by Roland was a huge success in Chicago. The workshop was even featured in a segment on WCIU's popular morning show, The U! Hosts Jeanne Sparrow & Melissa Forman rocked out with a few of the instruments used by the girls in attendance. They seem to be having quite a good time! I guess there's a girl scout in all of us, just waiting to rock!

    Topics:
    events, Girl Scouts, WCIU, Chicago, The U Morning Show, Her Happenings, music education, Her Heroes, Girl Scouts Rock!, campaign, Roland U.S., Something to Sing About!

    Something to Sing About: FletcherPR in the News

    Tuesday, May 3, 2011 Kelly Fletcher

    Recently, I sat down with Knoxville News Sentinel reporter Carly Harrington to chat about marketing to women and some of the exciting new developments here at FletcherPR. Click here to read the full article. This is definitely an interesting time in the marketing world, with the onset of social media allowing for constant contact via platforms like Twitter, direct interactions with customers and the demand for engagement rather than just one-way communication.

    Topics:
    women, Kelly Fletcher, KNS, Knoxville News Sentinel, public relations, Her Voice, FletcherPR, Her Heroes, Marketing to Women, marketing strategies, Something to Sing About!

    Something to Sing About: Award Winning!

    Thursday, Mar 3, 2011 Kelly Fletcher

    Last weekend our local chapter of the American Advertising Federation hosted its annual awards dinner and here at Fletcher PR, we're just bursting with pride from winning 5 awards! Our 2 gold awards are for the work we did in a campaign with Revive Personal Products. That campaign (which included direct marketing, interactive media, and an online game) was featured in another Her Voice post here.

    It feels great to be recognized for a job well-done! Congratulations to the other award recipients!

    Topics:
    Something to Sing About!

    “The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”

    Thursday, Oct 14, 2010 Kelly Fletcher

    Topics:
    Kelly Fletcher, events, professional development, Her Happenings, FletcherPR, Marketing to Women, marketing tactics, Something to Sing About!, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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