Her Voice Blog

    8 mistakes businesses make on social media—Part 2

    Tuesday, Mar 10, 2015 Chris Martin

    In January, I gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got, I thought I would share it on the Fletcher blog. This is part 2; if you missed part 1, be sure to check it out.

    Knoxville Chamber, Knoxville, social networks, advertise, content, Social Media

    International Women’s Day is March 8th - Why We Care

    Wednesday, Mar 4, 2015 Kelly Fletcher


    viral campaigns, #DearMe, YouTube, International Women's Day, Google, Social Media, GIF

    In Social Media, Timing is Everything.

    Thursday, Feb 26, 2015 Abbigail

    Social media is everywhere. There’s no escaping it. You fall down the stairs in the library, and in five minutes the video is posted on Facebook (and tagged, of course). You meet your favorite musician and forget how to spell your name (or maybe that’s just me), and the whole 140-character tale enters the Twitter-sphere within seconds. Your date night outfit is on FLEEK, and naturally the selfie is prepped and primed for Instagram perfection.

    Knoxville, Blogging, Facebook, bloggers, social network, twitter, Social Media, LinkedIn

    8 mistakes businesses make on social media—Part 1

    Wednesday, Jan 28, 2015 Chris Martin

    I recently gave a presentation on social media at the Knoxville Chamber of Commerce. Due to the response I got and considering the amount of work that went into putting the presentation together, I thought others might find this information useful as a blog. Since it’s a bit long, I’m going to split this into three parts.

    Knoxville, business, social media strategies, Knoxville Chamber of Commerce, social media mistakes, marketing, Social Media

    Social Media Day

    Thursday, Jun 27, 2013 Abbigail

    Social media has changed how we communicate with people and how often. From things like posting pictures of our delicious breakfast to staying connected with loved ones across the globe, we can utilize social networking sites in any way we choose. We are more connected than we could have imagined and now there’s a day to celebrate it.

    Abby Christensen, Social Media, social media day

    The Power of Social Media: How One Tweet Crashed the Stock Market

    Friday, Apr 26, 2013 Chris Martin

    We’ve all heard the phrase “loose lips sink ships” before. Now the phrase “loose tweets sink markets” can be coined, as long as you don’t mind if your idioms don’t rhyme.

    On Tuesday, Apr. 24, the Syrian Electronic Army hacked the Associated Press’s official Twitter account. The hacker group then tweeted there had been an explosion at the White House and President Barack Obama had been injured in the blast.

    Aside from stirring up panic among the AP’s massive online audience (the AP has more than 1 million Twitter followers), it also created hysteria at the New York Stock Exchange. The NYSE streams certain Twitter feeds across electronic banners on the trading floor, and you guessed it, the AP is one of those accounts the exchange broadcasts. After Wall Street traders got a glimpse at the offending tweet, a massive sell-off occurred, creating what is often referred to as a “flash crash.”

    The Dow Jones Industrial Average dropped more than 130 points, nearly one percent, over the span of two minutes. Six minutes later, the Dow had gained back nearly all that lost value. Another major index, The S&P 500, lost $121 billion dollars in value during this flash crash.

    The stock market is known for experiencing wild swings, but these typically occur over the course of days, weeks or months. It is very unusual for such a large drop (or gain for that matter) to happen in the span of just a few minutes.

    This incident demonstrates the power of social media. One fake tweet was able to move the entire stock market and cause people to react in such drastic fashion. Nearly 9 million shares of Dow stocks were traded during that dip. Let this incident serve as a demonstration of the power of social media.

    Chris Martin, Her Views, Marketing to Women, Social Media

    Reaching Women Through the Power of Social Media

    Thursday, Feb 21, 2013 Heather Ripley

    marketing to social media, Marketing to Women, Social Media, Smart Thoughts

    Marketing to Women with Good Content

    Tuesday, Feb 19, 2013 Heather Ripley

    If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

    Her Views, grumpy cat, good content, Marketing to Women, Social Media, Smart Thoughts

    The Year That Was: Social Media in 2012

    Thursday, Jan 3, 2013 Heather Ripley

    Knoxville, Instagram, Pinterest, tennessee, Gap, social media marketing, Facebook, Kony 2012, McDonald's, Barack Obama, Marketing to Women, Nashville, twitter, Social Media, Atlanta, georgia

    Ladies Love Social Media

    Tuesday, Aug 30, 2011 Kelly Fletcher

    Sometimes it’s difficult to remember a time before social media. We’re all so connected these days, it would be tough to experience anything to the contrary. In 2005, one study found that only 5% of internet users utilized social media. Just six short years later that number is 65%. When this statistic is broken down by gender, we see that a whopping 69% of women actively utilize social media daily, compared to the 60% of men who do.

    FletcherPR, Marketing to Women, Social Media

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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