Her Voice Blog

    2017: The Year of Snapchat Marketing

    Tuesday, Jan 24, 2017 Abbie Jo Schlecter

    From notepads to iPads and textbooks to Facebook, technology and the way we receive information is shaping the way companies execute efficient marketing strategies. In response to the introduction of the smart phone and the exponential growth of social media users, digital marketing has become a vital part of effective marketing tactics. With each new social media platform comes the decision for a company on whether it will use the platform towards advertising efforts or make it the source for sharing the company’s brand.

    Topics:
    marketing, Social Media, Demographic, Trends

    Ring in the New Year With Five Social Media Resolutions

    Tuesday, Jan 3, 2017 Laura Mansfield

    Still wearing your eating pants, sitting in your recliner and watching bowl games?

    Not to worry – you don’t even have to break a sweat with these social media resolutions. You’re already multiscreening, so toggle your laptop, tablet, mobile and remote to shape up your social media profile for 2017. 

    Topics:
    marketing, Social Media, Tips, Goals

    Social Media, Sponsored Content and the Future of News

    Monday, Nov 28, 2016 Chris Martin

    There has been a lot of news recently about, well, news.  

    Plenty of digital ink has been spilled in think pieces about two related topics that deal with how we consume news in the digital space. 

    Topics:
    communication, Social Media, News, Reporting

    Snapchat partners with Tribeca Film Festival

    Friday, Feb 19, 2016 Claudette Sariya

    The Tribeca Film Festival has officially partnered with Snapchat to create Tribeca Snapchat Shorts, the first program of its kind inviting users to submit 200-second long Snapchat stories for a chance to win an awesome prize, including two passes to the Tribeca Film Festival, a trip to NYC and a whole lot of swag.

    Topics:
    Social Media, Snapchat, Tribeca Film Festival, Snapchat Shorts

    Social media spending is on the rise

    Thursday, Feb 18, 2016 Carly Harrington

    Social media spending will increase to nearly 21 percent of marketing budgets in the next five years, according to a new survey released this week. In 2009, it was only 5.6 percent.

    Topics:
    social networks, marketing, Social Media, social media spending

    Our top social media moments of 2015

    Thursday, Jan 14, 2016 Claudette Sariya

    Now that 2015 has come and gone, we’ve narrowed down our favorite social media moments of the year. We’ve included pivotal occurrences in America’s history, as well as hilarious memories that still make us #LOL. Here are our favorites!

    Topics:
    hashtags, FletcherPR, Social Media

    Tips to improve Twitter engagement

    Wednesday, Oct 14, 2015 Katie Stephens

    Creating a strong voice for your brand on Twitter can be a great method to reach a large target audience. The social media platform is one of the most active, with more than 300 million monthly users. But do you ever feel like your tweets are only hitting sub par?

    Topics:
    Social Media

    5 rules for marketing to women

    Friday, Sep 25, 2015 Kelly Fletcher

    When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

    Topics:
    Kelly Fletcher, mobile, Marketing to Women, marketing, influence, Social Media

    3 reasons your business needs social media

    Thursday, Sep 10, 2015 Chris Martin

    If you’re not doing social media for your company, you are missing out on an important tool for your business. Social media has been around in force for nearly a decade now, so if you’re still on the fence about joining the social game, I’ve got bad news for you—you were behind the times three years ago. In case you still need convincing, here are three reasons to dive into the world of social media.

    Topics:
    Chris Martin, Social Media

    8 mistakes businesses make on social media—Part 3

    Wednesday, Apr 1, 2015 Chris Martin

    This is the final edition of the 8 Mistakes Businesses Make on Social Media blog series. If you missed part 1 or part 2, give them a look to get the full picture of this special series.

    Topics:
    hashtags, boosted post, YouTube, Facebook, twitter, promoted content, Social Media, LinkedIn

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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