Her Voice Blog

    Vine's Final Decline

    Friday, Nov 4, 2016 Kaily Groover

    Twitter recently announced its decision to permanently shut down Vine, the iconic six-second video-sharing platform. The release sparked an enormous amount of curiosity among the public but no signs of tears shed. After hearing his creation had been disposed of, Yusupov responded with one simple tweet: "Don't sell your company!" 

    Topics:
    video, twitter, smartphone app, Technology, Vine

    Marketing to Women Consumers…There’s an app for that!

    Monday, Mar 14, 2011 Kelly Fletcher

    Apps, short for applications, was the word of the year for 2010. According to a recent story on the popular show CBS Sunday Morning, apps are changing the world as we know it. Apps allow us to use our mobile devices as mini-computers and the development of new apps each day acts as a driving force behind tech companies and how they design devices. Now that apps can also be used on tablets and in cars, they really have the potential to saturate our daily experiences.

    Topics:
    Kelly Fletcher, smartphone, FletcherPR, Marketing to Women, app, smartphone app, Social Media

    JTV’s New App offers a Seamless Shopping Experience in its marketing to women

    Friday, Dec 17, 2010 Kelly Fletcher

    At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.

    Topics:
    women, smartphone, public relations, Her Views, Jewelry Television, Marketing to Women, JTV, smartphone app, Smart Thoughts, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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