Her Voice Blog

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    Topics:
    Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    An Open Letter of Thanks to Women Leaders

    Wednesday, May 2, 2012 Kelly Fletcher

    Last week we attended an event called "Women, Power & Leadership." Held at the University of Tennessee's Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area's power female movers and shakers, as well as some national people of interest, including former New Jersey Governor and EPA director Christine Todd Whitman. Open to women only, the event sold out and we'd be willing to bet there are other ladies who didn't get to attend. This post is a summary of what was said, as well as an open letter of thanks to these amazing women who shared insight, wisdom and advice gleaned from their prestigious careers.

    Topics:
    Her Happenings, Smart Thoughts

    Creative Marketing to Women, Right on Target

    Tuesday, Aug 9, 2011 Kelly Fletcher

    Over the years, Target has really worked to set itself apart from the other ‘big box stores’ by tailoring its offerings with specific shoppers in mind. The success this retail giant has experienced must be credited, at least in part, to its dedication to bringing high-end fashion labels to the masses. Beginning with Isaac Mizrahi, Target has collaborated with popular designers such as Zac Posen, Proenza Schouler, and Anna Sui. Not only are these designers widely sought-after, but they also go for a much higher price point than the average shopper can afford. Target remedies this by providing styles from each designer at a fraction of the price they would normally sell for. Because each collection is limited in quantity as well as the amount of time it will be available in stores, lots of buzz is always created for Target.

    Topics:
    Smart Thoughts

    The Girls’ Club Plays a Role in Marketing to Women

    Tuesday, Jul 26, 2011 Kelly Fletcher

    Professional networking groups have been a popular tool for business growth for many years now, but the number of these types of groups that are specifically for women is definitely on the rise. These groups, born from the desire to help women learn from each other while building their businesses and careers, owe their popularity to the growing progress of women in the business world.

    Topics:
    women in leadership, Knoxville News Sentinel, professional networking, Marketing to Women, empowered women, Something to Sing About!, Smart Thoughts

    Something to think about...

    Friday, Jul 8, 2011 Kelly Fletcher

    Topics:
    gender marketing, relationships, Eric Qualman, marketing, Social Media, Smart Thoughts

    Smart Thoughts on the Social Web

    Wednesday, Jun 22, 2011 Kelly Fletcher

    Thanks for making Her Voice part of your day!

    Topics:
    Smart Thoughts

    Smart Thoughts....Reputation

    Thursday, Jan 27, 2011 Kelly Fletcher

    Topics:
    Rosanna Fiske, PRSA, Her Heroes, reputation, Smart Thoughts

    Smart Thoughts....on Social Media!

    Friday, Jan 14, 2011 Kelly Fletcher

    "We don't have a choice whether

    we DO social media, the question

    is how well we do it"

    -Erik Qualman

    (Social Media Guru & Author)

    Topics:
    know your audience, marketing tactics, campaign, Social Media, Smart Thoughts

    Enhance your Calm in 2011

    Thursday, Jan 6, 2011 Kelly Fletcher

    You may have seen this poster (or sillier variations of it) as it has gained popularity lately in the blogosphere and also in the realms of interior design and stationery. Produced in 1939 by the British Government to raise morale of the people during the war, rumor has it that the Queen herself first uttered this statement. Doesn't it sound like a queenly thing to say? With the stress of the holidays behind us (hopefully), we now face 2011. Many of us have made resolutions, some of us may even keep them. As women, we have a lot on our plates. Trying to juggle our fabulous careers, family adventures, love lives and still have time for ourselves is often exhausting. But honestly, we wouldn't have it any other way. We are born multi-taskers, destined for great things and always looking forward to what is to come. The next time you feel overwhelmed by life, why not take a moment and repeat this slogan to yourself. Heck, do it while wearing a tiara if you have one. The queen would approve! You might find that in the midst of a crisis, all you need is a little calm and you will indeed be able to carry on with gusto.

    Topics:
    Marketing to Women, Smart Thoughts

    Smart Thoughts....On Social Roles!

    Sunday, Jan 2, 2011 Kelly Fletcher

    All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?

    Topics:
    Marketing to Women, Paco Underhill, Why we buy, marketing strategies, Smart Thoughts, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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