Her Voice Blog

    Marketing to the minimalist: She wants less

    Friday, Sep 18, 2015 Katie Stephens

    The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist.

    women, less is more, Marketing to Women, marketing, minimalism, Smart Thoughts

    Pitch perfect: Tips for media pitching

    Thursday, Sep 17, 2015 Carly Harrington

    It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.

    journalism, public relations, Carly Harrington, media pitching, media, pitching, target audience, Smart Thoughts

    Three Tips for Marketing to Women Online

    Wednesday, Mar 6, 2013 Cheryl Ball

    female consumer, Marketing to Women, Smart Thoughts

    Reaching Women Through the Power of Social Media

    Thursday, Feb 21, 2013 Heather Ripley

    marketing to social media, Marketing to Women, Social Media, Smart Thoughts

    Marketing to Women with Good Content

    Tuesday, Feb 19, 2013 Heather Ripley

    If your company is marketing to women online, you need good content on social media. Sometimes good content is silly. (Think Grumpy Cat or Boo the Dog.)

    Her Views, grumpy cat, good content, Marketing to Women, Social Media, Smart Thoughts

    You're Invited: Marketing to Women Business Owners

    Wednesday, Feb 13, 2013 Alexandra

    If you’re a woman and a business owner you may often feel like you’re expected to be Super Woman. FletcherPR is presenting an informative workshop by Kevin Kragenbrink, business coach with Estrada Strategies, to talk about overcoming this. Join us for an evening of networking with other women business owners, and find out how you can achieve more of a work/life balance.

    Her Happenings, Marketing to Women, female business leaders, Smart Thoughts

    Marketing to Women Making Financial Decisions

    Thursday, Jan 31, 2013 Fletcher Team

    When you need financial advice, you typically picture a male sitting behind a desk at the bank. Well we are here with another story to help banish that stereotype. In recent years, female hedge fund managers have been more successful than their male counterparts.

    Smart Thoughts

    Keeping Current when Marketing to Women

    Friday, May 11, 2012 Kelly Fletcher

    women, Her Voice, Her Views, FletcherPR, Marketing to Women, know your audience, marketing strategies, Smart Thoughts

    An Open Letter of Thanks to Women Leaders

    Wednesday, May 2, 2012 Kelly Fletcher

    Last week we attended an event called "Women, Power & Leadership." Held at the University of Tennessee's Baker Center for Public Policy, the event was a panel discussion and gathering of minds of some of our area's power female movers and shakers, as well as some national people of interest, including former New Jersey Governor and EPA director Christine Todd Whitman. Open to women only, the event sold out and we'd be willing to bet there are other ladies who didn't get to attend. This post is a summary of what was said, as well as an open letter of thanks to these amazing women who shared insight, wisdom and advice gleaned from their prestigious careers.

    She's SO Empowered!, Her Happenings, Smart Thoughts

    Creative Marketing to Women, Right on Target

    Tuesday, Aug 9, 2011 Kelly Fletcher

    Over the years, Target has really worked to set itself apart from the other ‘big box stores’ by tailoring its offerings with specific shoppers in mind. The success this retail giant has experienced must be credited, at least in part, to its dedication to bringing high-end fashion labels to the masses. Beginning with Isaac Mizrahi, Target has collaborated with popular designers such as Zac Posen, Proenza Schouler, and Anna Sui. Not only are these designers widely sought-after, but they also go for a much higher price point than the average shopper can afford. Target remedies this by providing styles from each designer at a fraction of the price they would normally sell for. Because each collection is limited in quantity as well as the amount of time it will be available in stores, lots of buzz is always created for Target.

    Her Views, Smart Thoughts

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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