Her Voice Blog

    Small Treats, Big Payoff Marketing to Women

    Thursday, Mar 10, 2011 Kelly Fletcher

    Most women are quick to grab a cup of coffee or tea as a pick-me-up, but we are less inclined to enjoy a huge muffin or cookie with it, as much as we might want to. Coffee mega-chain Starbucks has taken a new approach to our dillema with its new petite sweet menu, one that will probably be quite a hit. Eight new petite treats are now available, each just 200 calories or less. By offering adorable treats in smaller servings, Starbucks is reaching out to its female audience, though not blatantly. Studies have shown that women are more likely to indulge in treats while spending time with their girlfriends, i.e. cheat on their diets and splurge a little. Starbucks' new treats gives them the opportunity to have a small treat, without feeling guilty.

    Topics:
    reaching a female audience, Marketing to Women, Starbucks

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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