Q4 is “Strategic Planning Season” for many companies and organizations in ramp-up to the next calendar year. Comprehending the drivers of relationship-building success starts with differentiating true PR strategy from mere tactics.
One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.