Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.
Do you think you have what it takes to work for a PR agency? If you’re a recent graduate looking for a job in public relations, it is important to know what agencies are looking for in new hires. While that may differ depending on their needs and wants, there are some basic skills that will always be in demand.
An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.
These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.
The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:
It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.
The last four months of my internship at Fletcher has helped shape me into the career woman I’ve been inspired to be. It wasn’t a “Grab six non-fat lattes before you come into work,” internship. It was a get-it-done and do-it-right sort of gig. There’s little time for errors in the world of PR, and that’s something I quickly had to realize.
I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.
Although I’m new to the game, I’ve learned a thing or two about public relations. One thing – you must always, ALWAYS have another set of eyes on something. I can get into this stream-of-consciousness flow when writing where all my words don’t make it to paper. So having someone insert “the”s, “and”s and “but”s where they need to be helps me read as a coherent writer.