Her Voice Blog

    3 tips to improve your writing

    Thursday, Jul 28, 2016 Chris Martin

    Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

    Topics:
    messaging, public relations, marketing, writing

    What PR agencies are looking for in new hires

    Friday, Jun 24, 2016 Katie Stephens

    Do you think you have what it takes to work for a PR agency? If you’re a recent graduate looking for a job in public relations, it is important to know what agencies are looking for in new hires. While that may differ depending on their needs and wants, there are some basic skills that will always be in demand.

    Topics:
    public relations, marketing, new hire

    Fletcher CEO shares entrepreneurial journey with YEA students

    Friday, Jan 22, 2016 Kelly Fletcher

    An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

    These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

    Topics:
    Kelly Fletcher, public relations, marketing, entrepreneurs

    Why cause marketing works

    Tuesday, Nov 24, 2015 Claudette Sariya

    ‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

    Topics:
    public relations, marketing, Brand Awareness, Charitable Giving, Cause Marketing

    Key takeaways from PRSA International Conference

    Thursday, Nov 12, 2015 Cheryl Ball

    The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:

    Topics:
    public relations, PRSA, content marketing, marketing, paid media

    Pitch perfect: Tips for media pitching

    Thursday, Sep 17, 2015 Carly Harrington

    It’s no myth that public relations professionals and the news media have long had a love-hate relationship. While sharing a common goal to tell a good story, they’re not always on the same page when it comes to what a good story is.

    Topics:
    journalism, public relations, Carly Harrington, media pitching, media, pitching, target audience, Smart Thoughts

    Growth and Advice from Our Spring 2015 Intern, Rebecca Horky

    Monday, Apr 20, 2015 Fletcher Team

    The last four months of my internship at Fletcher has helped shape me into the career woman I’ve been inspired to be. It wasn’t a “Grab six non-fat lattes before you come into work,” internship. It was a get-it-done and do-it-right sort of gig. There’s little time for errors in the world of PR, and that’s something I quickly had to realize.

    Topics:
    Knoxville, Intern, internship, public relations, marketing

    Jewelry Television Leaves Its Mark on the Big Apple

    Wednesday, Dec 17, 2014 Abbigail
    L to R: David Zyla (author & Emmy Award winner), Abbigail Christensen, Jaclyn Bassett, Jade McCampbell, Kelsey Wilson, Jill Johnson, Lisa Payne, Kate Stone, Cheryl Ball

    Topics:
    women, event, jewelry preview, New York, 2015 preview, public relations, 2015, Jewelry Television, cocktail rings, fashion trends, JTV, What's Trending, marketing, campaign, Fashion

    Headed to Charlotte, NC to Present at Regional PRSA Conference

    Wednesday, Apr 9, 2014 Kelly Fletcher

    I’m excited to hit the road with my colleagues, Cheryl Ball, APR, and Chris Martin, Account Manager, to present at the Public Relations Society of America Southeast District Conference in Charlotte, N.C., on Thurs., April 10.

    Topics:
    Kelly Fletcher, Charlotte, public relations, PRSA, Marketing to Women, marketing pr, Regional PRSA Conference

    NEWSFLASH: Public Relations is Stressful (Insert Sarcasm Here)

    Wednesday, Jan 8, 2014 Abbigail

    Although I’m new to the game, I’ve learned a thing or two about public relations. One thing – you must always, ALWAYS have another set of eyes on something. I can get into this stream-of-consciousness flow when writing where all my words don’t make it to paper. So having someone insert “the”s, “and”s and “but”s where they need to be helps me read as a coherent writer.

    Topics:
    public relations, Abby Christensen, statistics, jobs

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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