Her Voice Blog

    #MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

    Tuesday, Mar 10, 2020 Fletcher Team

    As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.

    Topics:
    business, Fletcher, PR, Communications, public relations, #MsInterPReted, Crisis, planning, coronavirus, emergency, continuity, plans, training

    #MsInterPReted #EthicsWashing: The New Authenticity Fail?

    Wednesday, Mar 4, 2020 Fletcher Team

    #MsInterPReted Co-Host Mary Beth West made history in February 2020, by being officially banned by the Global Alliance for Public Relations and Communications Management (GA) – a move the GA admonished Mary Beth in its written reprimand to her as being unprecedented.

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, PRethics, EthicsMatter, EthicsWashing

    #MsInterPReted -PR, Metrics, and Nudge Theory: Shayoni Lynn

    Wednesday, Feb 19, 2020 Fletcher Team

    #MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation.

    Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council.

    Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.

    Topics:
    marketing, PR, public relations, #MsInterPReted, PRCA, PRethics, EthicsMatter, LynnPR, Shayoni Lynn, Wales, Cardiff, Nudge, ethics, UK, nudgetheory

    #MsInterPReted - Women Helping Women: Mentorship & Community Engagement

    Wednesday, Feb 5, 2020 Fletcher Team

    In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, Diversity, MarketingToWomen, PRdiversity, ShannonHannum, JoyBishop

    #MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong

    Wednesday, Jan 22, 2020 Fletcher Team

    Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.

    Topics:
    Fletcher, PR, diversity marketing, public relations, podcast, #MsInterPReted, LGBT, Lesbian, Diversity, MarketingToWomen, PRdiversity

    Direct Sales: Why Entrepreneurial Women are the Driving Force

    Wednesday, Jan 8, 2020 Fletcher Team

    Topics:
    Fletcher, PR, public relations, Ms. Interpreted, #MsInterPReted, DirectSelling, Bonvera

    Ms. InterPReted:  Season 1 Memorable Moments

    Wednesday, Dec 18, 2019 Fletcher Team

    With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.

    Topics:
    Fletcher, marketing, marketing strategies, PR, public relations, podcast, Ms. Interpreted, PRethics, Season 1

    PR & Entrepreneurship:  Managing Stress & Burnout

    Wednesday, Dec 11, 2019 Fletcher Team

    Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.

    Topics:
    PR, public relations, podcast, Stress, Self-care, Burnout, work-life balance

    The PoweR of Strategic Charitable Giving: Mike McClamroch

    Wednesday, Dec 4, 2019 Fletcher Team

    Topics:
    Philanthropy, Fletcher, Charitable Giving, public relations, Ms. Interpreted, ETFoundation

    Leading from the Front: A Chat with PRCA’s Francis Ingham (Part 1 of 2)

    Wednesday, Nov 13, 2019 Fletcher Team

    In this special two-part episode of #MsInterPReted, Kelly and Mary Beth welcome their first overseas guest to the podcast… a London-based leader at the helm of the world’s largest membership body of public relations professionals. 

    Topics:
    Fletcher, public relations, #MsInterPReted, PRCA

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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