What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.
When it comes to beauty and supporting a good cause, we at FletcherPR are all for it. So you can only imagine how giddy we were to be a part of European Wax Center’s promotion to support Susan G. Komen here in Knoxville.