Her Voice Blog

    REI Campaign is Pure Genius

    Monday, Dec 5, 2016 Laura Mansfield

    What started as a call to go outside instead of to the malls on Black Friday has morphed into a rallying cry for people who are tired of having their Thanksgiving holidays defined by shopping. REI wants to create a new holiday tradition of heading outdoors instead of to the stores. This year, 600 organizations got more than 6 million people outside, according to the company. #OptOutside has officially grown beyond REI.

    Topics:
    promotion, holiday marketing, marketing, campaign

    Wax for the Cure

    Monday, Sep 16, 2013 Abbigail

    When it comes to beauty and supporting a good cause, we at FletcherPR are all for it. So you can only imagine how giddy we were to be a part of European Wax Center’s promotion to support Susan G. Komen here in Knoxville.

    Topics:
    European Wax Center, Susan G. Komen, Abby Christensen, promotion

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates