Her Voice Blog

    #MsInterPReted Twitter Chat with @EllaMinty Recap

    Thursday, Jan 30, 2020 Fletcher Team

    On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.

    View the recap of our Q&A below:

    Topics:
    women in leadership, Fletcher, PR, podcast, #MsInterPReted, thought-leadership, Women in PR, PowerandInfluence, Twitter Chat

    #MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong

    Wednesday, Jan 22, 2020 Fletcher Team

    Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.

    Topics:
    Fletcher, PR, diversity marketing, public relations, podcast, #MsInterPReted, LGBT, Lesbian, Diversity, MarketingToWomen, PRdiversity

    Direct Sales: Why Entrepreneurial Women are the Driving Force

    Wednesday, Jan 8, 2020 Fletcher Team

    Topics:
    Fletcher, PR, public relations, Ms. Interpreted, #MsInterPReted, DirectSelling, Bonvera

    Ms. InterPReted:  Season 1 Memorable Moments

    Wednesday, Dec 18, 2019 Fletcher Team

    With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.

    Topics:
    Fletcher, marketing, marketing strategies, PR, public relations, podcast, Ms. Interpreted, PRethics, Season 1

    PR & Entrepreneurship:  Managing Stress & Burnout

    Wednesday, Dec 11, 2019 Fletcher Team

    Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.

    Topics:
    PR, public relations, podcast, Stress, Self-care, Burnout, work-life balance

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Smart Thoughts....On Social Roles!

    Sunday, Jan 2, 2011 Kelly Fletcher

    All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?

    Topics:
    Marketing to Women, Paco Underhill, Why we buy, marketing strategies, Smart Thoughts, PR

    JTV’s New App offers a Seamless Shopping Experience in its marketing to women

    Friday, Dec 17, 2010 Kelly Fletcher

    At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.

    Topics:
    smartphone, Jewelry Television, Marketing to Women, JTV, smartphone app, Smart Thoughts, PR

    Self-Gifting…A Rising Trend & Strategic way of marketing to women

    Monday, Dec 13, 2010 Kelly Fletcher

    Topics:
    retail industry, self-gifting, Marketing to Women, holiday marketing, marketing strategies, PR

    Marketing to Women: Reaching Holiday Shoppers with Style

    Monday, Dec 6, 2010 Kelly Fletcher

    We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:

    Topics:
    market segments, Marketing to Women, know your audience, holiday marketing, shoppers, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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