Her Voice Blog

    #MsInterPReted - Coronavirus & the Community Hospital Impact

    Monday, Apr 6, 2020 Fletcher Team

    The coronavirus impact continues to infiltrate the globe … and the “new” front lines of the battle are beginning to emerge in smaller, more rural communities.

    But are those communities prepared with health systems that can respond? In the U.S., the fact is that in huge swaths of non-metropolitan, smaller communities, the answer 10 years ago would have been “yes,” but today, the answer may be a definitive “no.”

    For one smaller community immediately south of the Knoxville, Tennessee DMA, in Blount County (Maryville / Alcoa), citizens are fortunate to have a well-sustained, forward-thinking hospital that's addressing the crisis head-on and in a well-planned manner (full disclosure: #MsInterPReted co-host Mary Beth West serves as a volunteer on the hospital’s foundation board).

    On this episode of "Ms. InterPReted," two top administrators from Blount Memorial deep-dive into challenges and concerns smaller communities and their health infrastructures face, across Tennessee and the nation – particularly in the face of COVID-19.

    Topics:
    business, Fletcher, tennessee, PR, public relations, #MsInterPReted, planning, coronavirus, continuity, crisis communications, COVID-19, Blount, community, Blount Memorial, Connie Huffman, healthcare, hospital, Blount Chamber, Don Heinemann

    #MsInterPReted - PRCA Ramp-Up of COVID-19 PR Industry Resources

    Friday, Apr 3, 2020 Kelly Fletcher

    Based in London, U.K., Koray Camgoz, MPRCA, serves as Head of Communications and Marketing for the Public Relations and Communications Association (PRCA). He is an internationally experienced, post-graduate communications specialist with an eye for news, a passion for digital and a track record of crafting impactful communications strategies that deliver business results.

    On this episode of #MsInterPReted, Koray lends a wide-ranging view of how COVID-19 has impacted the UK and larger global market, and how the PRCA has undertaken fast-paced, diverse response.

    As the PRCA’s full focus has shifted toward COVID-19 PR industry crisis resource-development, Koray is working with the full PRCA team (working for weeks now under the UK government’s national lockdown from home-based / remote locations) as well as volunteer senior leadership team based in locations spanning the globe, to deliver solutions and resources to its 35,000 members worldwide.

    On April 2, 2020, the PRCA announced that it is providing six months of free individual membership to anyone who has lost their job in the public relations industry, or to anyone who is self-employed and has seen a significant decline in their income. The offer is open to members and non-members alike from across the globe – including the U.S. – and the PRCA says it will take the word of self-employed practitioners who claim they have suffered losses.

    Topics:
    business, Fletcher, PR, #MsInterPReted, Crisis, PRCA, UK, continuity, mental wellness, task force, Francis Ingham, Koray Camgoz

    #MsInterPReted: PR Done Well or Done Wrong in the COVID-19 Era

    Wednesday, Apr 1, 2020 Fletcher Team

    As the public relations profession absorbs its share of the COVID-19 impact with job, contract and revenue losses, most practitioners are still seeking to help their clients and employers craft truthful, productive and forward-looking messages.

    Topics:
    business, Fletcher, PR, Communications, #MsInterPReted, Crisis, coronavirus, COVID-19, Molly McPherson, Julia Angelen Joy, #PrimeTimePRChat, #PRfail

    #MsInterPReted - Employers, Employees & Legal Impacts of Federal Coronavirus Aid Legislation

    Monday, Mar 30, 2020 Fletcher Team

    SUMMARY

    Topics:
    Fletcher, PR, coronavirus, COVID-19 aid legislation, crisis communications, COVID-19, Woolf McClane

    #MsInterPReted Twitter chat with @nickyregazzoni and @GeorgeBlizzard Recap

    Thursday, Mar 26, 2020 Fletcher Team

    On Wednesday, March 25, #MsInterPReted hosted our monthly twitter chat. Our guests were @nickyregazzoni and @GeorgeBlizzard of The PR Network and PRCA's Virtual Group Leadership. The topic was Virtual Working From Home best practices in PR and beyond. 

    Topics:
    Fletcher, PR, #MsInterPReted, PRCA, Twitter Chat, Working from home, virtual working, The PR Network

    #MsInterPReted SPECIAL EDITION: Crisis Planning for Business Continuity

    Tuesday, Mar 10, 2020 Fletcher Team

    As worldwide business, governmental and organizational entities face crisis-preparedness demands for coronavirus contingency planning – and as crisis issues and incidents of all forms are part of each daily news cycle – CEOs, management teams and boards of directors must stand accountable to make sure their organizations are prepared for the completely unexpected… or, in the coronavirus case, a fast-evolving and foreseeable disruption with a full-scale impact that is yet unknown.

    Topics:
    business, Fletcher, PR, Communications, public relations, #MsInterPReted, Crisis, planning, coronavirus, emergency, continuity, plans, training

    #MsInterPReted #EthicsWashing: The New Authenticity Fail?

    Wednesday, Mar 4, 2020 Fletcher Team

    #MsInterPReted Co-Host Mary Beth West made history in February 2020, by being officially banned by the Global Alliance for Public Relations and Communications Management (GA) – a move the GA admonished Mary Beth in its written reprimand to her as being unprecedented.

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, PRethics, EthicsMatter, EthicsWashing

    #MsInterPReted Twitter Chat with @laurafromaura Recap

    Friday, Feb 28, 2020 Fletcher Team

    On Wednesday, February 26, #MsInterPReted hosted our monthly twitter chat. Our guest was @laurafromaura Laura Sutherland, the leader and founder of @ThePRFest and the topic was "Advocating for Ethical PR."

    Topics:
    PR, #MsInterPReted, PRCA, PRethics, EthicsMatter, ethics, EthicsAdvocate, Laura Sutherland, ThePRFest

    #MsInterPReted -PR, Metrics, and Nudge Theory: Shayoni Lynn

    Wednesday, Feb 19, 2020 Fletcher Team

    #MsInterPReted welcomes another guest from “across the pond” in the U.K., Shayoni Lynn, FCIPR, CM-PRCA, of Lynn PR, based in Wales – an industry expert in data-management and insight-driven communications, strategic stakeholder engagement, measurement and evaluation.

    Born in India, Shay holds Associate Lecturer status at Cardiff University and shares membership with Kelly and Mary Beth in the Public Relations and Communications Association (PRCA-UK) – in which Shay is spearheading ethics initiatives in 2020 for PRCA’s PR Council.

    Shay’s expertise spans numerous behavioral-science topics, including the emerging area of “nudge” communications. Shay is also a regular speaker at industry events in Europe. Last year, Shay was recognized in the WalesOnline “35 under 35” list of top young business and professional women in Wales. Early in 2020, Shay’s firm, Lynn PR, was named “One to Watch in 2020” by PRWeek UK.

    Topics:
    marketing, PR, public relations, #MsInterPReted, PRCA, PRethics, EthicsMatter, LynnPR, Shayoni Lynn, Wales, Cardiff, Nudge, ethics, UK, nudgetheory

    #MsInterPReted - Women Helping Women: Mentorship & Community Engagement

    Wednesday, Feb 5, 2020 Fletcher Team

    In the category of female mentorship and the servant-leader model, there could be no more compelling a duo than these two guests, who’ve advised countless organizations and mentored hundreds of colleagues in their careers . . .

    Topics:
    Fletcher, PR, public relations, #MsInterPReted, Diversity, MarketingToWomen, PRdiversity, ShannonHannum, JoyBishop

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

    Subscribe to Email Updates

    250x250 C - Blue Circle Outline@1x-FAC.png