Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Smart Thoughts....On Social Roles!

    Sunday, Jan 2, 2011 Kelly Fletcher

    All it takes is a few minutes scanning the marketing section at your local bookstore to become aware that the times, they are a' changing. In a field where everything was once black and white, there are now infinite shades of gray. Paco Underhill is one marketing expert who is taking notice of the differences between men and women when it comes to how and why they make purchasing decisions. Don't you want your business to be one of the ones he refers to here...and get there first?

    Topics:
    Marketing to Women, Paco Underhill, Why we buy, marketing strategies, Smart Thoughts, PR

    JTV’s New App offers a Seamless Shopping Experience in its marketing to women

    Friday, Dec 17, 2010 Kelly Fletcher

    At least 1 out of every 4 Americans owns a smartphone and this number is only going up. Half of all Americans will likely have a smartphone by Dec. 2011 and the development is greatly changing the way that individuals shop and interact with retailers. Market research has identified a group known as mobile shopping warriors…in other words “hyper-connected individuals” who will account for 28 percent of The National Retail Federation’s consumer projections for holiday shopping. This means that over $125 million in purchases will be completed via mobile devices.

    Topics:
    smartphone, Jewelry Television, Marketing to Women, JTV, smartphone app, Smart Thoughts, PR

    Self-Gifting…A Rising Trend & Strategic way of marketing to women

    Monday, Dec 13, 2010 Kelly Fletcher

    Topics:
    retail industry, self-gifting, Marketing to Women, holiday marketing, marketing strategies, PR

    Marketing to Women: Reaching Holiday Shoppers with Style

    Monday, Dec 6, 2010 Kelly Fletcher

    We’re definitely in the thick of the holiday shopping season, what with Black Friday and its newer counterpart, Cyber Monday having passed by a few weeks ago. No matter, it’s not too late to identify and reach consumers to boost those holiday sales. Thanks to a Retail Shopper Segmentation System by Experian Simmons, businesses can be more aware of who is shopping and therefore strategize on how to reach them. The market research finds shoppers to fall into the following 6 segments:

    Topics:
    market segments, Marketing to Women, know your audience, holiday marketing, shoppers, PR

    Marketing to Women: Your Virtual Image

    Thursday, Dec 2, 2010 Kelly Fletcher

    The above quote is from a great book by Brian Solis & Deirdre Breakenridge called Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR. It's definitely something to consider as social media continues to permeate many aspects of our society. If virtually everything we do online is visible to somebody, how do the choices we make affect our image, both in the digital world and "in real life?" Things to ponder!

    Topics:
    Social Media, PR

    Marketing to Women with Friendship

    Sunday, Nov 7, 2010 Kelly Fletcher

    With all the daily routines that keep us busy, it’s not often that we stop and think about why certain things are the way that they are. We accept certain truths about ourselves as fact, without taking the time to understand why they are such. Did you know that psychological research actually refers back to our very beginnings in developing many of its tenets? In other words, cave men days. This blog has already stated several things about the importance women place on relationships and feeling connected. According to “stone-age survival theory,” if women lost their husbands, they turned to other female members of the group for support and assistance. For women, according to marketing guru Bridget Brennan in Why She Buys, “preserving relationships was a matter of life and death” and [sustaining the friendships] “is still one of women’s greatest needs.”

    Topics:
    Her Happenings, event planning, Marketing to Women, friendship, PR

    Welcome to HER VOICE

    Friday, Oct 15, 2010 Kelly Fletcher

    Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."

    Topics:
    Marketing to Women, marketing tactics, PR

    “The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”

    Thursday, Oct 14, 2010 Kelly Fletcher

    Topics:
    events, professional development, Her Happenings, Marketing to Women, marketing tactics, Something to Sing About!, PR

    Being in the Know about Marketing to Women

    Thursday, Oct 7, 2010 Kelly Fletcher

    One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.

    Topics:
    Marketing to Women, know your audience, marketing tactics, public relations tactics, marketing strategies, PR, public relations strategies

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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