A newly minted Vice President at Fletcher Marketing PR with her recent promotion at the firm, Sarah Merrell combines an achievement-driven career in public relations with her newfound (and literal) fame as a social media influencer in the motorcycling enthusiast space.
#MsInterPReted - Niche Influencers in Social Media: Fletcher PR's Sarah Merrell
Topics:
marketing,
PR,
public relations,
influencer,
social media,
influencer marketing,
podcast,
kelly fletcher,
mary beth west,
#MsInterPReted,
Fletcher Marketing PR,
women,
motorcycling,
motorcycles,
motor sports,
Sarah Merrell,
Jud Merrell,
niche influencers,
motorsports,
Merrell Racing,
niche
#MsInterPReted- Women Entrepreneurship and Voice: The Patricia Nash Story
When it comes to inspirational women in entrepreneurship, steeped in the power of creativity and one's own unique sense of vision and style -- look no further than the story of Patricia Nash Designs.
Topics:
Knoxville,
business,
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
#MsInterPReted,
Crisis,
COVID,
women,
retail,
Patricia Nash Designs,
pandemic,
Jennifer Evans,
Patricia Nash,
response
#MsInterPReted - Rax Lakhani: PR, Diversity & the International Perspective
As the U.S. PR industry approaches Diversity and Inclusion Month in October (which is also Global Diversity Awareness Month), Fletcher PR takes a look at D&I from the international perspective.
Topics:
PR,
public relations,
podcast,
kelly fletcher,
mary beth west,
PR Diversity,
#MsInterPReted,
PRCA,
ethics,
Fletcher PR,
PRCA Ethics Month,
Rax,
Lakhani,
Power of PR,
ethics month
#MsInterPReted Twitter Chat with @EllaMinty Recap
On Wednesday, January 29th, #MsInterPReted launched our first Twitter chat. Our guest was Ella Minty, founder of the U.K.-based #PowerAndInfluence online PR community, and the topic discussed was "Women Driving Thought-Leadership," which focused on how women can drive thought-leadership conversations that are clearly heard, accurately understood and given fair consideration in the marketplace of ideas.
View the recap of our Q&A below:
Topics:
women in leadership,
Fletcher,
PR,
podcast,
#MsInterPReted,
thought-leadership,
Women in PR,
PowerandInfluence,
Twitter Chat
#MsInterPReted Explores Reaching the Big ‘L’ in #LGBT: How Marketers Keep Getting it Wrong
Long-time Atlanta radio personality and LGBT trailblazer Melissa Carter shares her life journey as well as her insights about reaching the lesbian segment (and lesbian sub-segments) of the LGBT market, as well as why proper audience segmentation and research of this widely misunderstood community should never be underestimated.
Topics:
Fletcher,
PR,
diversity marketing,
public relations,
podcast,
#MsInterPReted,
LGBT,
Lesbian,
Diversity,
MarketingToWomen,
PRdiversity
Ms. InterPReted: Season 1 Memorable Moments
With year-end of 2019 closing in, Kelly and Mary Beth conclude Season 1 of #MsInterPReted for the calendar year with a look back at some of the most memorable moments, guests, interviews, laughs, revelations -- and even a few tear-jerkers -- from the podcast's kick-off of Episodes 1-13. Revisit compelling interviews with guests as well as Kelly's and Mary Beth's top picks of their own best-practice discussions and insights.
Topics:
Fletcher,
marketing,
marketing strategies,
PR,
public relations,
podcast,
Ms. Interpreted,
PRethics,
Season 1
PR & Entrepreneurship: Managing Stress & Burnout
Few careers offer the dynamic, exciting day-to-day work diversity, fast pace and intellectual stimulation as the public relations field. But alongside the adrenaline rush also comes PR's dubious honor of being ranked consistently as one of the most high-stress careers ... and the impact can take a real toll on both agency entrepreneurs and the larger PR workforce alike. To compound the issue further, openly discussing the issue has -- for decades -- been an unspoken taboo . . . but finally, this compounding factor is starting to change.
Topics:
PR,
public relations,
podcast,
Stress,
Self-care,
Burnout,
work-life balance
Ms. InterPReted Episode 4 - Tennessee Tourism PR: It's All That & A Sip of Whiskey
Topics:
podcast,
kelly fletcher,
mary beth west,
PR News,
Ms. Interpreted,
whiskey,
tourism,
Grains & Grits
#MsInterPReted Episode 3: Marketing to Women with CEO Kelly Fletcher
Topics:
podcast,
kelly fletcher,
mary beth west,
Ms. Interpreted,
PR Diversity
Fletcher / West Join Forces with New #MsInterPReted Public Relations Podcast
With offices in Knoxville and Atlanta, Fletcher Marketing PR announced today the launch of the “MsInterPReted” podcast, a new digital offering from the public relations firm to help demystify PR issues, trends and related topics for strategic communicators as well as executives in other disciplines who wish to grow their businesses or develop their organizations.
Topics:
Tips,
Public Speaking,
Reporting,
Communications,
MarketingPR,
In the News,
public relations,
influencer,
social media,
influencer marketing,
podcast,
kelly fletcher,
mary beth west,
PR News,
Ms. Interpreted