Her Voice Blog

    Marketing to Women, A Sports Drink to Smile About

    Thursday, Jul 28, 2011 Kelly Fletcher

    There’s a new sports drink on the market and we’re all excited about it! We know, you’re probably thinking “what? Excited about a sports drink?” but trust us! This is not your ordinary sports drink.

    One Ten Hydrade is a line of products from two Tennessee entrepreneurs who wanted to create a healthier alternative to your typical sugary sports drinks. The word “hydrade” is an amalgam of the phrase “hydrating aid.”

    Made with natural products, One Ten Hydrade is dye-free, but don’t expect it to be clear. The colors in each flavor come from the addition of vitamins, which provide a natural dye. This discovery was something of a happy accident but the creators decided to run with it.

    Mean Tangerine, Intense Grape, Limitless Lemon Lime and Persevere Punch are some of the drink’s flavors, which are available in two options. One is made with cane sugar and the other is a zero-calorie option sweetened with the natural sweetener Stevia.

    Vitamins B12, B2 and B6 are included in the products and this is exciting because, as women, we could all get a few more vitamins in our system. With all the recent studies being done about the dangers of artificial chemicals and additives, it's refreshing to have another option.

    We know how important it is to make healthy choices for ourselves and our families. It's hard enough to maintain our busy schedules, plus fit in a workout regimen we can stick to. One Ten Hydrade offers a healthy option that will replenish our bodies and taste great at the same time. We’re sure it's going to be hugely popular!

    women's health, NO HFCS Sports Drink, One Ten Hydrade, natural sports drink

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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