Her Voice Blog

    5 rules for marketing to women

    Friday, Sep 25, 2015 Kelly Fletcher

    When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

    Topics:
    Kelly Fletcher, mobile, Marketing to Women, marketing, influence, Social Media

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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