Her Voice Blog

    3 tips to improve your writing

    Thursday, Jul 28, 2016 Chris Martin

    Messaging, content, PR, branding, marketing: all of these different elements have one thing in common—they require writing. Whether you’re writing copy for an educational pamphlet, a blog post or a commercial script, it is important to use your words effectively.

    Topics:
    messaging, public relations, marketing, writing

    Diversity marketing and why it works

    Tuesday, Jul 5, 2016 Kelly Fletcher

    The face of America has changed to reflect a more diverse population, and marketers must start taking note.

    Topics:
    messaging, diversity marketing, cultural awareness

    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Topics:
    design, messaging, marketing

    Incorporating Pantone into your brand strategy

    Friday, Oct 2, 2015 Andrea Truan

    The Pantone Color Institutejust released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.

    Topics:
    Pantone, design, messaging, Andrea Truan, color, marketing

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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