Her Voice Blog

    The Importance of Online Reviews to Your Business

    Wednesday, Jun 14, 2017 Chris Martin

    The ultimate goal for every business is to turn customers into brand evangelists who will sing the praises of the company to anyone willing to hear. But short of that, each business should be looking to convert satisfied customers to be online reviewers.

    Topics:
    MarketingPR

    CEO Kelly Fletcher Receives Gary McCormick Lifetime Achievement Award

    Friday, Jun 9, 2017 Cheryl Ball

    At this year’s PRSA Volunteer Chapter V Awards, our CEO Kelly Fletcher was presented with the  Gary McCormick Lifetime Achievement Award. This award recognizes individuals who have made significant contributions to the Volunteer Chapter and the public relations profession over the last 20 years. Kelly embodies all that is a lifetime of achievement as an inspiring entrepreneur and leader.

    Topics:
    MarketingPR, Fletcher Features

    The Future of Digital Marketing is Video Marketing

    Thursday, May 25, 2017 Teresa Ackerman

    Consumers are rejecting traditional marketing strategies and are turning to social media when deciding whether a product or service is reliable. In turn, businesses have been forced to evolve quickly and adopt new marketing strategies to be able to reach today’s consumers.  

    Topics:
    MarketingPR

    Improve Your Corporate Social Responsibility

    Friday, May 5, 2017 Cheryl Ball

    Marketing your product or service is competitive these days, regardless of your field or industry. Brands are grappling for what sets them apart. What is their unique selling proposition, or what is their “secret sauce?”  

    Topics:
    MarketingPR

    How to Plan the Best Event for Your Organization

    Thursday, Apr 27, 2017 Kaily Groover

    Fletcher Marketing PR staff had the pleasure of attending the Women's Fund of East Tennessee's 6th annual luncheon last Thursday afternoon. Set in between serene gardens with a lakefront view, women from all walks of Knoxville gathered to celebrate the organization and raise donations for low-income women and girls in need. In reflection of the Women's Luncheon, here are some ways to plan the perfect event:

    Topics:
    MarketingPR, Fletcher Features

    Crisis Communication Lessons From the United Airlines Fiasco

    Tuesday, Apr 18, 2017 Chris Martin

    Unless you’re completely media-agnostic, it’s been impossible to avoid the images and video of a doctor being “re-accommodated” by airport police on a United Airlines flight in Chicago on April 9. The disturbing video showing a bloodied Dr. David Dao being dragged to the concourse infiltrated Facebook feeds, morning shows and websites everywhere.

    Topics:
    MarketingPR, In the News

    Influencer Marketing is the New Black

    Tuesday, Apr 4, 2017 Laura Mansfield

    Smart brands have discovered the power of influencer marketing. While they may not have given up on telling their own stories, businesses are trusting digital personalities to tout their products and services, because consumers are tuning out traditional advertising.

    Topics:
    MarketingPR

    Pictures, Posts and Purchases: Marketing on Instagram

    Thursday, Mar 30, 2017 Kaily Groover

    The popularity of various platforms has shifted over the social media age. If there's any app that has stepped up its game over the past five years, it's Instagram. Facebook maintains its users by acting as a population directory to find anyone and everyone, but Instagram and Snapchat have emerged as prime sources of social media entertainment.

    Topics:
    MarketingPR

    Who is She? The Diversity of Female Consumers

    Wednesday, Mar 22, 2017 Kaily Groover

    Shows like "Mad Men" illustrate the dominating influence of white males during the advertising boom of the 1950s and '60s. Less than 60 years later, marketers are at women's feet. What happened? According to the Boston Consulting Group, women make over three out of four purchasing decisions in the home. Maybe they always have, but now the research is there to validate it. 

    Topics:
    Marketing to Women, MarketingPR

    Travel Economy: Three Ways to Reach Female Customers

    Tuesday, Mar 14, 2017 Kelly Fletcher

    Tourism is so important to the Tennessee economy, yet we could do better when it comes to attracting niche groups of women with big bucks to spend. 

    Topics:
    Marketing to Women, MarketingPR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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