Her Voice Blog

    Marketing to Youth: Millennials vs Generation Z

    Wednesday, Jun 13, 2018 Emily Arena

     

    Topics:
    MarketingPR

    Mary Beth West Sells Public Relations Firm to Fletcher Marketing PR

    Tuesday, Jan 16, 2018 Kelly Fletcher

    I could not be more honored to take the helm for Mary Beth West. She is not only an amazing public relations professional that I have learned much from over the years; she is also a dear and trusted friend. Mary Beth, I know I have some big high heels to fill and I’m so glad we’re going to have the opportunity to work together in a new way. You are simply the best.

    Topics:
    In the News, Communications, Fletcher, MarketingPR

    An Infographic - Building Trust with Millennial Moms

    Tuesday, Oct 17, 2017 Fletcher Team

    Building trust with millennial mom begins with understanding who she is, where she is and what she wants. Check out our infographic to learn more about the power and complexities of the millennial mom. 

    Topics:
    Marketing to Women, MarketingPR

    Building Trust with Millennial Moms: 5 Takeaways from M2Moms®

    Tuesday, Oct 10, 2017 Kelly Fletcher

    She’s connected, empowered, confident and tech savvy.

    I had the pleasure of serving on an expert panel with four very impressive marketers at M2Moms®, the Marketing to Moms Conference in New York City last week. Moderated by Jen Shap, agency business development lead for Google, each of us pinpointed an element of building trust with millennial moms that is resonating positively in our daily work.

    Topics:
    Marketing to Women, MarketingPR, Fletcher Features

    Design Trends: Should you follow them?

    Wednesday, Aug 23, 2017 Andrea Truan

    New design trends emerge each year and are reflected in the designs of everything from cars and clothes to paint color.  

    What exactly can a trend entail 

    Topics:
    MarketingPR, Branding

    Now Trending with Millennial Moms

    Tuesday, Aug 15, 2017 Kelly Fletcher

    Did you know that approximately 9,000 babies per day are born to U.S. Millennial parents? It’s no wonder marketers are dying to capture her projected $200 billion in spending power, according to babycenter.com. Here are a few pointers to help get you started on your journey to reaching her. She can be a tough nut to crack.  

    Topics:
    MarketingPR, Marketing to Women

    Four Steps To Ensure Your Business is Prepared for A Crisis Situation

    Thursday, Aug 10, 2017 Chris Martin

    The information age has made almost the entirety of human knowledge available at our fingertips. However, it has also opened companies up to new types of threats, such as data breaches. 

    Topics:
    MarketingPR

    Pros and Cons of Celebrity Endorsements

    Thursday, Aug 3, 2017 Cheryl Ball

    There are a lot of obvious pros and cons of having a celebrity endorse your product or service. A true celebrity can help expand reach, but they might goof up and do something stupid, which could ultimately hurt your brand.

    Topics:
    MarketingPR

    The Beauty of Minimalist Design: Three Reasons Why it Works

    Tuesday, Jul 18, 2017 Andrea Truan
    1. Stand Out

    Good design uses color and composition to guide the viewer from point A to point B. Point A is the idea and point B would be the call to action. Large areas of white with a single image or clever copy will set an ad apart from others faster than any other design trick.

    Topics:
    Branding, MarketingPR

    Get the Most Out of Your Instagram Posts

    Thursday, Jul 6, 2017 Teresa Ackerman

    Since Instagram’s launch in 2010, the photo sharing site’s popularity has taken flight and shows no signs of slowing down. With more than 700 million users, Instagram has become a powerhouse for social media influencing, branded sponsorships and brand recognition. It is no secret this platform has incredible marketing potential for almost any brand, but how can your brand utilize Instagram to elevate your brand recognition and get the most engagements from your specific audiences? Here are some tips to consider when building your brand’s account.

    Topics:
    MarketingPR, Branding

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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