Her Voice Blog

    Get more from your business’s Facebook page

    Thursday, Feb 4, 2016 Chris Martin

    These days, if you aren’t social, you don’t exist to potential customers. Ten years ago, getting noticed meant having a website. Now, that’s not enough. If your business isn’t on some sort of social network, it should be.

    Topics:
    Facebook advertising, Facebook, marketing

    Fletcher CEO shares entrepreneurial journey with YEA students

    Friday, Jan 22, 2016 Kelly Fletcher

    An expandable golf putter for growing kids. A multifunctional back seat table for vehicles. A nonprofit to help support Title IX schools.

    These are among some of the business ideas coming out of Knoxville’s inaugural class of the Young Entrepreneurs Academy, or YEA!, a year-long program that teaches middle and high school students how to start and run their own original businesses.

    Topics:
    Kelly Fletcher, public relations, marketing, entrepreneurs

    Fletcher staff join PRSA, KAMA boards

    Wednesday, Jan 13, 2016 Fletcher Team

    Congratulations to Fletcher Team Members Chris Martin and Claudette Saryia for their recent board appointments with local chapters of the Public Relations Society of America and American Marketing Association, respectively.

    Topics:
    Fletcher, marketing, PR

    Our Project GRAD website launch

    Friday, Dec 18, 2015 Claudette Sariya

    With more than 3 billion people now using the Internet, it is more important than ever to have a strong online presence.

    Topics:
    website design, marketing, Internet

    Why cause marketing works

    Tuesday, Nov 24, 2015 Claudette Sariya

    ‘Tis the season of giving, and businesses have an opportunity to show consumers they care.

    Topics:
    public relations, marketing, Brand Awareness, Charitable Giving, Cause Marketing

    Key takeaways from PRSA International Conference

    Thursday, Nov 12, 2015 Cheryl Ball

    The annual PRSA International Conference was held in Atlanta this week, and I was privileged to attend with approximately 1,200 public relations professionals from around the world. There are so many opportunities to learn at a conference like this – from the breakout and general sessions to the exhibit hall, and perhaps most importantly, from fellow attendees. My four main takeaways from the conference were:

    Topics:
    public relations, PRSA, content marketing, marketing, paid media

    Finding the “clever” in icon design

    Thursday, Nov 5, 2015 Andrea Truan

    Creating a clever icon design can be an effective tool to communicate your message.

    Topics:
    design, messaging, marketing

    3 Tips to Landing a Marketing or PR Internship

    Tuesday, Oct 20, 2015 Claudette Sariya

    Internships are extremely valuable when it comes to taking the first steps toward your career goals. They offer experiences that college classrooms can’t, such as industry insight, mentorships and hands-on learning. By gaining this type of knowledge, you’ll not only be building your resume, but also making yourself a more marketable and valued asset to any future employer.

    Topics:
    internship, marketing, PR

    The power of masterful storytelling

    Thursday, Oct 8, 2015 Carly Harrington

    Just as every person has a story to tell, so does every business.

    How that story is told – and shared -- can make all the difference when it comes to capturing the attention of your audience and making an immediate connection with them.

    Topics:
    storytelling, Carly Harrington, building your brand, FletcherPR, content marketing, marketing

    Incorporating Pantone into your brand strategy

    Friday, Oct 2, 2015 Andrea Truan

    The Pantone Color Institutejust released the color forecast for spring 2016, and it is full of emotion-evoking color suggestions for fashion, products, home décor and consumer campaigns.

    Topics:
    Pantone, design, messaging, Andrea Truan, color, marketing

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about how to improve your marketing efforts when it comes to: 

    • Marketing to Women
    • Content Marketing
    • Public Relations
    • Social Media
    • Blogging
    • And Other Marketing-related Topics

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