Her Voice Blog

    Women who break the glass ceiling: A 5-part series celebrating Women’s History Month

    Thursday, Mar 17, 2016 Carly Harrington

    Every day, women are breaking down workplace barriers and opening doors of opportunity.

    Topics:
    Marketing to Women, MarketingPR

    Women who stand for what is right: A 5-part series celebrating Women's History Month

    Wednesday, Mar 9, 2016 Cheryl Ball

    Sometimes, taking a stand is a calculated decision. Other times, it is a gut reaction in the moment. Either way, drawing a line in the sand takes courage and conviction.

    Topics:
    Marketing to Women

    Women who inspire us: A 5-part series celebrating Women’s History Month

    Tuesday, Mar 1, 2016 Kelly Fletcher

    At Fletcher Marketing PR, we specialize in marketing to women and the complexities that often entails. We challenge our clients to resist the ‘one size fits all’ approach and to challenge her status quo.

    Topics:
    Marketing to Women

    Cityview profiles CEO Kelly Fletcher

    Friday, Jan 8, 2016 Carly Harrington

    It was a passion for communications, especially toward women, that helped shape and grow the business Kelly Fletcher started nine years ago.

    Her hard work and dedication to the craft has resulted in a flourishing company in downtown Knoxville that was recently spotlighted in the latest edition of Cityview. The magazine profiled six successful East Tennessee women entrepreneurs, who started and head up their own communications firm.

    Topics:
    Marketing to Women, In the News, Fletcher Features

    5 rules for marketing to women

    Friday, Sep 25, 2015 Kelly Fletcher

    When it comes to marketing, many companies and organizations fail to recognize the vast influence of female consumers, or worse yet, classify women as a ‘niche’ market. Not only do women control approximately 85% of purchasing decisions in the U.S., they are increasingly populating the ranks of management; thereby impacting decisions in the B2B environment as well.

    Topics:
    Marketing to Women, MarketingPR

    Marketing to the minimalist: She wants less

    Friday, Sep 18, 2015 Katie Stephens

    The concept of women searching for “less” is one that is hard to come to grips with at face value. Millennials are currently one of the largest targeted demographics when it comes to marketing, but an even more defined sector is the minimalist.

    Topics:
    Marketing to Women, MarketingPR

    Supporting education for girls through the Malala Fund

    Friday, Sep 11, 2015 Cheryl Ball

    Over the last several months, I’ve had a couple opportunities to learn about the Malala Fund and the upcoming film release, “He Named Me Malala.” Co-founded by Malala Yousafzai and her father, the fund works to secure girls’ rights to a minimum of 12 years of quality education, particularly in the global south. The goal is to help girls achieve their potential and positively impact their local communities for the rest of their lives. Below are a few stats on why this is such important work.

    Topics:
    Marketing to Women, MarketingPR, Fletcher Features

    How does color affect marketing to women?

    Friday, Sep 4, 2015 Andrea Truan

    Color is one of the most powerful branding tools due to its ability to evoke emotions across a broad spectrum of consumers. Since color can arouse different emotions, choosing the colors that resonate best with your consumer takes an educated and scientific approach. Extensive research has gone into figuring out how people react to color on an emotional and even physical level. For instance, viewing the color green will lower a person’s blood pressure.

    Topics:
    Branding, Marketing to Women, MarketingPR

    3 reasons blogger campaigns work when marketing to women

    Thursday, Sep 3, 2015 Kelly Fletcher

    We recently attended the BlogHER conference in New York City and were surrounded by social influencers like Gwyneth Paltrow (check out her blog, GOOP), and Christy Turlington Burns (check out her non-profit, Every Mother Counts).

    Topics:
    Marketing to Women, MarketingPR

    gDiapers - Making a Difference in the Lives of Women Around the World

    Friday, Jun 5, 2015 Kelly Fletcher

     

    Topics:
    Marketing to Women, MarketingPR, In the News

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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