Her Voice Blog

    Three Myths About Millennial Moms

    Thursday, Jun 22, 2017 Kelly Fletcher

    What’s the big deal about Millennial Moms anyway? According to babycenter, there are nine million of them in the U.S., and they yield about $170-200 billion in spending power. Millennial Moms are a big deal.  

    Topics:
    Marketing to Women, MarketingPR

    Who is She? The Diversity of Female Consumers

    Wednesday, Mar 22, 2017 Kaily Groover

    Shows like "Mad Men" illustrate the dominating influence of white males during the advertising boom of the 1950s and '60s. Less than 60 years later, marketers are at women's feet. What happened? According to the Boston Consulting Group, women make over three out of four purchasing decisions in the home. Maybe they always have, but now the research is there to validate it. 

    Topics:
    Marketing to Women, MarketingPR

    Travel Economy: Three Ways to Reach Female Customers

    Tuesday, Mar 14, 2017 Kelly Fletcher

    Tourism is so important to the Tennessee economy, yet we could do better when it comes to attracting niche groups of women with big bucks to spend. 

    Topics:
    Marketing to Women, MarketingPR

    Movement Continues for Gender Equality

    Tuesday, Feb 14, 2017 Laura Mansfield

    Hundreds of thousands of women gathered recently at the nation’s Capitol and across the country as part of a widespread movement for gender equity. Regardless of why women marched  and the reasons were deeply personal and varied — the fact remains that women still earn less than men in the workforce.

    Topics:
    Marketing to Women, In the News

    Women Who "Won Marketing" in 2016

    Tuesday, Jan 10, 2017 Kaily Groover

    If 2016 was a person, it wouldn't be described as a manly year, or even a girly one at that. It would be a fiery, spunky woman. A woman who broke barriers, changed lives and ran the news with her brilliant marketing stunts. Here are some women who changed the game in 2016:

    Topics:
    Marketing to Women, MarketingPR

    Women who help others: A 5-part series celebrating Women's History Month

    Thursday, Mar 31, 2016 Claudette Sariya

    Helping others isn’t always easy, even when we know in our hearts that it is the right thing to do.

    Topics:
    Marketing to Women

    Women who color outside the lines: A 5-part series celebrating Women's History Month

    Thursday, Mar 24, 2016 Andrea Truan

    In every society, there are those who have specific ideas about what the role of women should be. But what we have and continue to learn is that women shall not be limited to the confines of some arbitrary boundary. We are free to explore our possibilities and color outside the lines of expectation.

    Topics:
    Marketing to Women

    Women who break the glass ceiling: A 5-part series celebrating Women’s History Month

    Thursday, Mar 17, 2016 Carly Harrington

    Every day, women are breaking down workplace barriers and opening doors of opportunity.

    Topics:
    Marketing to Women, MarketingPR

    Women who stand for what is right: A 5-part series celebrating Women's History Month

    Wednesday, Mar 9, 2016 Cheryl Ball

    Sometimes, taking a stand is a calculated decision. Other times, it is a gut reaction in the moment. Either way, drawing a line in the sand takes courage and conviction.

    Topics:
    Marketing to Women

    Women who inspire us: A 5-part series celebrating Women’s History Month

    Tuesday, Mar 1, 2016 Kelly Fletcher

    At Fletcher Marketing PR, we specialize in marketing to women and the complexities that often entails. We challenge our clients to resist the ‘one size fits all’ approach and to challenge her status quo.

    Topics:
    Marketing to Women

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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