Her Voice Blog

    Marketing Women Athletes

    Tuesday, Aug 21, 2012 Heather Ripley

    While it is starting to see some growth in recent years, the WNBA is still struggling to carve a niche, even after 16 years of doing business. One of the problems has been the inability of media to embrace women's sports. A recent article in Fortune Magazine outlines this problem and some of the other issues surrounding the marketing of female athletes.

    Topics:
    gender marketing, empowering women, empowering girls, strong women, Knoxville PR Agency, Marketing to Women, know your audience, marketing tactics, empowered women, marketing strategies, PR

    Smart Thoughts....on Social Media!

    Friday, Jan 14, 2011 Kelly Fletcher

    "We don't have a choice whether

    we DO social media, the question

    is how well we do it"

    -Erik Qualman

    (Social Media Guru & Author)

    Topics:
    know your audience, marketing tactics, campaign, Social Media, Smart Thoughts

    Logos are your Business when Marketing to Women

    Monday, Jan 10, 2011 Kelly Fletcher

    An organization's logo is a crucial part of its brand identification as well as an expression of what the company is all about. Great logos are the ones that we can immediately visualize even if we haven't seen them in awhile. The Nike Swoosh, NBC's Peacock, & Mercedes Benz symbol are just a few. Ideally, an organization should develop a fabulous logo and stick with it to achieve the maximum potential of being recognizable, but sometimes changes must be made. Maybe changing times and technology call for a logo's updating. Sometimes companies evolve beyond the image that their logos express. Other times it is a corporate merger or buyout that leads to a logo's alteration. No matter what leads to an organization changing its logo, the brand must make sure that it keeps the logo recognizable.

    Topics:
    brand identity, business logos, logo, know your audience, marketing tactics, marketing strategies

    Public Relations & Marketing to Women: Past the Point of No Returns

    Monday, Dec 27, 2010 Kelly Fletcher

    Now that all the wrapping paper and ribbons have been cleared away (almost?), we are faced with the issue at hand: returning those gifts that a) didn't fit, b) didn't work or c) didn't thrill us. This can be a daunting process especially as many retailers have strict rules about returns. According to these findings, product returns cost manufacturers and retailers more than $100 billion each year.

    Topics:
    product returns, know your audience, holiday marketing, marketing tactics, marketing strategies

    Marketing to Women: He said/She said something else!

    Monday, Oct 25, 2010 Kelly Fletcher

    Why is marketing to women so important? According to "Why She Buys," a great book by public relations practitioner Bridget Brennan, "gender is the most powerful determinant of how a person sees the world and everything in it."

    Topics:
    Marketing to Women, know your audience, marketing tactics, campaign

    Marketing to Women: Empowering Female Consumers with Online Shopping Options

    Thursday, Oct 21, 2010 Kelly Fletcher

    These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.

    Topics:
    Marketing to Women, know your audience, marketing tactics, marketing strategies

    Welcome to HER VOICE

    Friday, Oct 15, 2010 Kelly Fletcher

    Welcome to the HER VOICE community! As the official blog of FletcherPR, we'll be sharing our views on marketing to women and girls, as well as PR and marketing tactics we believe in. We're also harnessing girl-power with our "She's So Empowered" profiles, and celebrating victories--large and small-- in "Something to Sing About."

    Topics:
    Marketing to Women, marketing tactics, PR

    “The Power of the Purse: How to Design & Execute a PR Campaign that Resonates with Women”

    Thursday, Oct 14, 2010 Kelly Fletcher

    Topics:
    events, professional development, Her Happenings, Marketing to Women, marketing tactics, Something to Sing About!, PR

    Being in the Know about Marketing to Women

    Thursday, Oct 7, 2010 Kelly Fletcher

    One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.

    Topics:
    Marketing to Women, know your audience, marketing tactics, public relations tactics, marketing strategies, PR, public relations strategies

    Identifying Spending Power & Strength in Numbers when Marketing to Women

    Monday, Oct 4, 2010 Kelly Fletcher

    Topics:
    Marketing to Women, marketing tactics, PR

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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