Her Voice Blog

    Marketing to Women: Kay Jewelers & the NFL are A Winning Combination

    Monday, Dec 20, 2010 Kelly Fletcher

    Lots of things are synonymous with professional football, but sparkling jewelry probably isn't on that list. However, when millions of Americans tune in weekly to watch their favorite teams go head to head on the gridiron, national retailer Kay Jeweler's is front and center. The company returned this season to sponsor the NFL Network's Kay Jewelers Postgame Show featuring Rich Eisen, Deion Sanders and others. This move by Kay Jewelers is strategic in that it gives the company a chance to be in the spotlight. While it might seem strange because the majority of football viewers have always been predominantly male, there are several reasons why this is a smart marketing move.

    Topics:
    Marketing to Women, Kay Jewelers, marketing strategies, NFL

    Self-Gifting…A Rising Trend & Strategic way of marketing to women

    Monday, Dec 13, 2010 Kelly Fletcher

    Topics:
    retail industry, self-gifting, Marketing to Women, holiday marketing, marketing strategies, PR

    Shout Out To The NFL–It’s About Time you started marketing to women!

    Friday, Nov 12, 2010 Kelly Fletcher

    Topics:
    Fit for you, Marketing to Women, marketing strategies, Alyssa Milano, NFL

    Marketing to Women: Empowering Female Consumers with Online Shopping Options

    Thursday, Oct 21, 2010 Kelly Fletcher

    These days, you'd be hard-pressed to find a business in the retail sales industry that doesn't provide a web sales component as part of its shopping experience. Web sales allow retailers to reach any consumer with an internet connection, as opposed to traditional brick-and-mortar stores whose appeal lies in proximity or convenience. While a great deal of scrutiny and thought goes into the planning and design of every retail store, organizations are doing themselves a great disservice if they don't apply the same level of thought and care to their internet store-fronts as well.

    Topics:
    Marketing to Women, know your audience, marketing tactics, marketing strategies

    The Natural Dentist…a better way of marketing to women

    Monday, Oct 11, 2010 Kelly Fletcher

    It would be pretty hard to have missed the "green" movement that has swept our nation. Nowhere is it more of a hot topic than in the area of food. We are all paying more attention to the foods we eat as well as those we feed our families. From processed sugars and trans-fats to added sodium...we are finally putting our foot down and making smarter, more educated decisions about what we put into our bodies.

    Topics:
    The Natural Dentist, know your audience, Revive Personal Products, marketing strategies

    Being in the Know about Marketing to Women

    Thursday, Oct 7, 2010 Kelly Fletcher

    One of the first things that we learn in public relations and marketing is that it's all about your audience. Tailoring witty messages, pulling off elegant events and producing slick advertisements will only get you so far if they don't reach the ones they are intended for. Before you can reach any audience, you must first identify it...including understanding its make-up, segments and demographics.

    Topics:
    Marketing to Women, know your audience, marketing tactics, public relations tactics, marketing strategies, PR, public relations strategies

    Her Voice

    The Fletcher Blog

    This is Her Voice, the Fletcher blog. Here you can find posts about marketing, public relations, recent news and other marketing-related topics. Our blog is written to help inform, advise and analyze.

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